patterns for multiscreen strategies

PRECIOUS DESIGN STUDIO PRESENTS

PatternsforMultiscreenStrategies

More and more people interact in an "ecosystem of screens".

It's not enough to design digital products and services …

… we also have to think about their connections. We need to design systems.

People are shifting from device to device and expect products and services to move with them.

They expect the most appropriate support and a delightful experience — whatever they do.

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We discovered and documented six patterns for "ecosystems of screens".

Coherence Screen sharingSyncronization

Device shifting Complementarity Simultaneity

These patterns should help understand and define strategies for the multiscreen world.

A digital product or service looks and works coherently across devices. Features are optimized for specific device characteristics and usage scenarios.

Coherence

Smartphone

Tablet

PC

Evernote, a digital notebook, is available on numerous platforms and devices. The smartphone apps are optimized for photo and audio input and notes are location tagged.

http://www.evernote.com

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Devices are always in sync.

Syncronization

If you start reading an ebook on your smartphone, your tablet will know your reading position. Your bookmarks and notes are always up to date on every device.

http://www.amazon.com/kindle

Multiple screens are sharing a single source.

Screen sharing

"Junkyard Jumbotron" lets you combine random devices into one large virtual display. The research project explores how sharing our screens affects social interaction.

http://jumbotron.media.mit.edu

Users actively shift content from one device to another.

Device shifting

http://j.mp/apple-airplay

With Apple's Airplay technology, a video can be shifted from an iPhone or iPad to a large TV screen.

Devices are complementing each other.

Complementarity

http://j.mp/scrabble-ipad

The iPad serves as a Scrabble board. Tiles are arranged on iPhones so other players can't see them.

Devices are being used simultaneously.

Simultaneity

During a live football broadcast users take guesses about the outcome of match situations.

http://j.mp/heineken-star-player

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