paul marsden - social commerce. turning social media into social sales
Post on 03-Mar-2016
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DOES MY BUTT LOOK BIG IN THIS?USING SOCIAL UTILITY TO TURN
SOCIAL MEDIA INTO SOCIAL SALES
MEDIA TRENDS: SOCIAL MEDIA
DR PAUL MARSDENSYZYGY
SOCIAL MEDIA REVOLUTION
its just media
Get over it
TELEPHONE DID NOT KILL THE MOVIE STAR
“IF I HAD TO GUESS SOCIAL COMMERCE IS THE NEXT AREA TO
REALLY BLOW UP” MARK ZUCKERBERG
MIND THE PERCEPTION GAP
MIND THE PERCEPTION GAP
DEALS
SHOPPING
READ USER REVIEWS
GENERAL INFO
EXCLUSIVE INFO
NEW PRODUCT INFO
SHARE OPINION
CUSTOMER SERVICE
PARTICIPATE IN EVENTS
FEEL CONNECTED
SUBMIT PRODUCT IDEAS
BE PART OF A COMMUNITY
NEW PRODUCT INFO
GENERAL INFO
SHARE OPINION
EXCLUSIVE INFO
READ USER REVIEWS
FEEL CONNECTED
CUSTOMER SERVICE
SUBMIT PRODUCT IDEAS
BE PART OF A COMMUNITY
PARTICIPATE IN EVENTS
SHOPPING
DEALS
WHAT FANS WANT(in order of priority)
WHAT BRANDS THINK FANS WANT (in order of priority)
SOCIAL UTILITY
Social utility (noun)1. Helping people solve problems socially2. Helping people solve social problems
“DOES MY BUTT LOOK BIG IN THIS?”
SOCIAL UTILITY: Solving problems socially...
SOCIAL INTELLIGENCEA wise man learns from the experience
of others, a fool by his own
SOCIAL UTILITY: Solving problems socially...
SOCIAL UTILITY: Solving problems socially...
SOCIAL UTILITY: Solving social problems...
SOCIAL STATUS
SOCIAL UTILITY: Solving social problems...
SOCIAL STATUS
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SOCIAL BONDING
SOCIAL UTILITY: Solving social problems...
SOCIAL UTILITY: Solving social problems...
SOCIAL BONDING
SOCIAL UTILITYusing social media to help people solve
problems socially and solve social problems
social intelligence
social status
social bonding
$$$$$$ SOCIAL SALES $$$$$$
SUMMARY
The future of social media is social utility
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