pay-per-click in a nutshell
Post on 18-Jul-2015
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AdWords in a Nutshell
Pay-Per-Click Channel
Stephan Pire, 2015
HEC-Marketing
What’s Pay-per-Click
⇒This Document is available in Printable HD format on
http://catc.biz/canvas
Why Search Engine Ads?
● Acquire new
customers fast
● Target people with
symptoms
● Target people with
clear interest
Learn by yourself first
before hiring an agency
Is it enough?
Why should I Advertise?
AdWords Techniques
⇒ Keyword Planning
⇒ Building Traffic
⇒ Optimizing top keywords (Peel & Stick)
Exploiting top Keywords
Building a User Journey from identified
keywords
Thank you (any question?)
@stephanpire
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