pay-per-click in a nutshell
TRANSCRIPT
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AdWords in a Nutshell
Pay-Per-Click Channel
Stephan Pire, 2015
HEC-Marketing
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What’s Pay-per-Click
⇒This Document is available in Printable HD format on
http://catc.biz/canvas
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Why Search Engine Ads?
● Acquire new
customers fast
● Target people with
symptoms
● Target people with
clear interest
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Learn by yourself first
before hiring an agency
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Is it enough?
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Why should I Advertise?
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AdWords Techniques
⇒ Keyword Planning
⇒ Building Traffic
⇒ Optimizing top keywords (Peel & Stick)
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Exploiting top Keywords
Building a User Journey from identified
keywords
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Thank you (any question?)
@stephanpire