payumoney startup growth masterclass - new delhi
Post on 08-Feb-2017
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#GrowDelhi @PayUmoneypayumoney.com payubiz.in
The StartupGrowth Masterclass
#GrowDelhi | @PayUmoney
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
“We are on a mission to trivialize online payments”
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
“There’s sure something right if 1,00,000+ merchants trust a technology & team”
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
AgendaHow do you grow without burning money?
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
“The next slide will reveal it all!”
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Trust + Technology + TeamTell an
insanely great story
Build incredibly easy to ‘imagine’ and ‘use’ technology
Rally with 1 mission
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
If you’re an idea stage venture 1. Define who is your customer?
2. Now tell the most insanely great story ever
3. Build a passion community
4. Leave it to your users’ imagination. Make him ask what if?
5. Build mindshare with your-self
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
“Who is your customer?”
*Know him/ her meaningfully. Sub-consciously you will have many more soldiers to fight the battle of building an incredibly valuable business.
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
“Meaningfully? Who will be impacted the most with your value proposition?”
*eg: decision makers for PayUmoney are founders/ owners/ developers/ women entrepreneurs/ traditional business owners moving online
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
“Now tell the greatest story ever”
*once you know who will you impact the most, engage them in an inspirational mission.
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Why are some stories insanely great?
The tellers understand deeply that their listeners are humans. Not a ‘customer’ who you are pitching a solution.
Download the e-book: Do You Collide With Your Customers from Amazon!
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
“How do you catch someone’s attention in all this noise?”
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Ask for help!
If you believe someone can actually add value to what you’re building, tell them. Then invite them over and simply talk about your mission.
Leave it right here. Wait for the inspired one’s to revert.
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Content = powerful, moving stories!
Stories involve. Stories ignite imagination. Stories drive action. Stories make people share!
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Great content gets noticed!
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Meet, Neetzan Zimmerman!In November 2013, Zimmerman, was responsible for more traffic to Gawker than all of the rest 20 writers combined.
Source: https://medium.com/@morganb/what-does-this-guy-know-about-virality-that-no-one-else-does-955e1efc17f9
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Okay, so an insanely great story, but what’s the key?
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
It’s the language.Look around, everyone’s looking to create a door for opportunities to knock.
Help them create those doors in your language. Your positive communication will create a VIRAL impact.
The hack: instead of putting forth an ask, the first time you meet someone ask:
how can I help you?
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Build a passion community! Its magical!There’s nothing more powerful than getting like minded people together around a context.
Its does NOT have to be about your venture at all!
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
$5.5K worth of word spread for $0
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Imagination and the ‘what if’ landing pageImagine if every startup in the room today, looking to raise money, gets discovered on “PayUmoney India Growth Drivers” platform?
Imagination is a powerful tool. Just don’t sell.
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Build mindshare between the problem and ‘you’You can’t control when people see great opportunities. But you can make sure that they think of you first.
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Top Takeaways:1. Start building content even when you are at an
idea stage2. Ask: how can I help you?3. With your language: build a door of opportunity
for everyone around4. Build mindshare between the problem and ‘you’
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
How do you grow at the MVP stage?1. Build an MEP instead : the minimum
experiential product!
2. Build value adding channel partnerships
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Build an MEP, not a MVP:
Build a minimum experiential product.
Your audience must go home with an experience that makes them sub-consciously give out a reaction.
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Can the MEP open up new markets?
Village level entrepreneurs today collect online payments via Email & SMS.
Not fancy dashboards, but an experiential product built on simple technology that everyone knows!
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Eg: The PayUmoney channel partners program adds incredible value to the business.
The social proof is driven massively by hundreds of entrepreneurs who recommend PayUmoney.
MEP in place, build social proof with channel partners
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Top Takeaways:1. Build an MEP and NOT an MVP2. Build value adding channel partnerships
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Experiment: Open the tissue paper to earn INR 50
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Hack marketing & PR!
1. Can tissue papers lead to app downloads?
2. Why would journalists write about you?
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
How to get great PR, without spending a bomb!!1. HARO/ HASO2. Invite journalists to guest post on your
blog
Create a monthly theme and invite authors to share their authority on the topic
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
What internal factors affect growth?
1. Team2. Team3. Team
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Team!
Keep the players who are aligned and running after 1 mission.
Hire for: skills, speed, zero ego.
#GrowDelhi @PayUmoneypayumoney.com payubiz.in
Power online payments for your business with PayUmoney.
www.payumoney.com
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