pbm mig david_glennie

It’s Mobile Interactive Group.

Hello.

Company: Mobile Interactive Group Presented by: A B Person Date:

Presented to: www.migcan.com mobile@migcan.com Page

Over 300 successful relationships

2

Growth in the appetite for mobile

interaction…

No sector Winners (or Losers)…

Total 4q09 1q10 2q10 3q10 4q10 1q11 2q11 3q11 Financial

Services &

Insurance

Services 7.12% 7.28% 7.46% 7.67% 7.94% 8.26% 8.63% 8.90%

Retail 11.39% 11.57% 11.77% 12.01% 12.31% 12.67% 13.10% 13.40%

FMCG 5.15% 5.27% 5.39% 5.55% 5.74% 5.97% 6.24% 6.44% Mobile

Network

Operators 20.02% 20.22% 20.44% 20.71% 21.04% 21.44% 21.91% 22.24%

Automotive 4.06% 4.15% 4.25% 4.38% 4.53% 4.71% 4.92% 5.08%

Travel 6.91% 7.06% 7.24% 7.44% 7.70% 8.01% 8.38% 8.64%

Sports &

Leisure 5.97% 6.11% 6.26% 6.44% 6.66% 6.93% 7.24% 7.47%

Gaming 3.94% 4.02% 4.12% 4.24% 4.39% 4.57% 4.77% 4.92%

None of the

above 35.44% 34.32% 33.07% 31.56% 29.69% 27.43% 24.80% 22.92%

Total 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

No sector winners….

No increase in quantity of relationships…

No increase in Quantity

Total 1Q12

Don't know 9.88%

None 47.55%

1-3 29.02%

4-8 5.16%

8 + 1.76%

No increase in frequency…

Huge Competition…

Which Channels?…

Which Channels?

• Email falling 8% over the last 2 years

• Will fall 5% over the next year

• 5% - 20% of emails opened on a mobile device

You have to be mobile

What do they

want you to

say?...

What do they want you to say?

• 2/3 want Loyalty and information

• Women 7% higher preference for sales promotion (38%)

You have to provide Services, not just Messages

How do they want to give you information?…

How do they want to give you information?

• 20% of preferred methods are mobile

• 70% Web

• 10% Expect you to get it from other interactions

• The rest are Call Center

You have to be Social

The publishing paradigm is not enough…

The publishing paradigm is not enough

Message

Digital Mobile Social

Multi Channel Automation

Message

Digital Mobile Social

Company: Mobile Interactive Group Presented by: A B Person Date:

Presented to: www.migcan.com mobile@migcan.com Page

Thank you

David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.com

Company: Mobile Interactive Group Presented by: A B Person Date:

Presented to: www.migcan.com mobile@migcan.com Page

Thank you

David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.com

Company: Mobile Interactive Group Presented by: A B Person Date:

Presented to: www.migcan.com mobile@migcan.com Page

Thank you

David Glennie Chief Innovation Officer T: 07540 765 623 E: david.glennie@migcan.com