pbm movement clive_baker
Post on 12-May-2015
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“Buying lists of mobile numbers is not acceptable”
3rd October 2011
Do you read the small print?
You should.
Opt in’s “Implied”
“Soft”
Numbers need qualifying!
Lazy marketing
Gameshow
What did you have for
breakfast?
07785
395 615
Winner!
What have we learnt?
Attention Interest Desire Action
Data!
It’s easy!
It’s all about...
- Engagement
- Relationship
- Database
V
V
V
3 things…
IT’S NOT ONLY ABOUT HOW CREATIVE WORKS ON MOBILE BUT HOW MOBILE WORKS WITH CREATIVE
LITTLE ACTIONS CAN CAUSE GIANT EFFECTS
HEADS DOWN, IT’S A SUPER COMPUTER HEADS UP, IT’S A SUPER REMOTE
SUMMARY Summary
• Treat with care
• Engage with people
• Build a database that is effective
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