pearson social media survey 2011

Social media and higher education, the common ground2

SOCIAL MEDIA AND HIGHER EDUCATION, THE COMMON GROUND

Hester Tinti-Kane, Director of Online Marketing and Research, Pearson Learning Solutions

Jeff Seaman, Co-Director, Babson Survey Research Group

Mike Moran, Co-author of Search Engine Marketing, Inc.Chief Strategist, Converseon

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Survey Goals:

• Bring this survey wider and deeper after the success of spring 2010 survey, presentations and SlideShare posting.

• How many faculty are using social media?

• Which social media do college faculty use for personal communication? Professional use? For teaching?

• What value do college faculty find in using these online spaces?

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Respondents: Who Are They?

• Representative national sample of teaching faculty

• 1,921 Responses

• One-quarter teach online

Gender Years teachingStatus

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All Are Aware

Personal Use

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Personal Use:

• Over three-quarters of faculty have visited a social media site within the past month.

• One-half of faculty have posted content during the past month.

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Personal Use More Than One Site:Majority of faculty have visited more than one social media site, nearly 30 percent visiting 3 or more sites.

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Personal Use: Facebook And YouTube Lead

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Workplace Use: College Faculty Comparison To Employees In Industry

• Over 90% of college faculty engage in social media as part of work• Just 47% of employees in industry do (McKinsey 2010)

Professional Use

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Professional Use Of Social Media

• “Professional use” excludes personal use and use for teaching.

• 78 percent of faculty use at least one social media site in support of their professionalcareer activities

• Greatest numberuse YouTube

• Facebook dailyuse at 11 percentexceeds all othersocial media sites

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Personal And Professional Use:

Teaching Use

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Teaching Use: Class Sessions

• 80 percent of faculty use social media for some aspect of a course that they are teaching.

• Nearly two-thirds use social media within their class session.

• 30 percent post content for students to view outside of class session.

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Teaching Use: For Assignments

• Over 40 percent assign students to read or view social media as part of a course assignment.

• 20 percent assign students to comment or post to social media sites.

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Teaching Use: Almost ½ Use More Than Just Video

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Teaching Use: Concerns

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Teaching Use: Perceived Value

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Teaching Use: Online Teachers Most Engaged

Teaching Use: Video Contest

Krista Jackman, University of New Hampshire, Englishhttp://www.youtube.com/watch?v=bLVA9o3lQp8http://www.youtube.com/watch?v=u6zuOQMTeR8

Pete Surgent, Community College of Baltimore County, Mathhttp://student.ccbcmd.edu/~psurgen1/menu_iahw.htm

Lindsay Higgins, TX A&M, Agricultural Economics http://www.youtube.com/watch?v=za7IaeR7Hck

Social media and higher education, the common ground

Landing Pagewww.pearsonlearningsolutions.com/

social-media-survey

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Thank you! Connect with us…

•Hester Tinti-Kane– @tintikane– Hester.Tinti-kane@pearson.com

• Jeff Seaman– @surveygroup – jseaman@babson.edu

• Mike Moran – @mikemoran– mike@mikemoran.com