pearson social media survey 2011
DESCRIPTION
Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011.Hester Tinti-KaneDirector of Online Marketing and ResearchPearson Learning [email protected]TRANSCRIPT
Social media and higher education, the common ground2
SOCIAL MEDIA AND HIGHER EDUCATION, THE COMMON GROUND
Hester Tinti-Kane, Director of Online Marketing and Research, Pearson Learning Solutions
Jeff Seaman, Co-Director, Babson Survey Research Group
Mike Moran, Co-author of Search Engine Marketing, Inc.Chief Strategist, Converseon
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Survey Goals:
• Bring this survey wider and deeper after the success of spring 2010 survey, presentations and SlideShare posting.
• How many faculty are using social media?
• Which social media do college faculty use for personal communication? Professional use? For teaching?
• What value do college faculty find in using these online spaces?
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Respondents: Who Are They?
• Representative national sample of teaching faculty
• 1,921 Responses
• One-quarter teach online
Gender Years teachingStatus
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All Are Aware
Personal Use
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Personal Use:
• Over three-quarters of faculty have visited a social media site within the past month.
• One-half of faculty have posted content during the past month.
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Personal Use More Than One Site:Majority of faculty have visited more than one social media site, nearly 30 percent visiting 3 or more sites.
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Personal Use: Facebook And YouTube Lead
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Workplace Use: College Faculty Comparison To Employees In Industry
• Over 90% of college faculty engage in social media as part of work• Just 47% of employees in industry do (McKinsey 2010)
Professional Use
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Professional Use Of Social Media
• “Professional use” excludes personal use and use for teaching.
• 78 percent of faculty use at least one social media site in support of their professionalcareer activities
• Greatest numberuse YouTube
• Facebook dailyuse at 11 percentexceeds all othersocial media sites
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Personal And Professional Use:
Teaching Use
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Teaching Use: Class Sessions
• 80 percent of faculty use social media for some aspect of a course that they are teaching.
• Nearly two-thirds use social media within their class session.
• 30 percent post content for students to view outside of class session.
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Teaching Use: For Assignments
• Over 40 percent assign students to read or view social media as part of a course assignment.
• 20 percent assign students to comment or post to social media sites.
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Teaching Use: Almost ½ Use More Than Just Video
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Teaching Use: Concerns
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Teaching Use: Perceived Value
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Teaching Use: Online Teachers Most Engaged
Teaching Use: Video Contest
Krista Jackman, University of New Hampshire, Englishhttp://www.youtube.com/watch?v=bLVA9o3lQp8http://www.youtube.com/watch?v=u6zuOQMTeR8
Pete Surgent, Community College of Baltimore County, Mathhttp://student.ccbcmd.edu/~psurgen1/menu_iahw.htm
Lindsay Higgins, TX A&M, Agricultural Economics http://www.youtube.com/watch?v=za7IaeR7Hck
Social media and higher education, the common ground
Landing Pagewww.pearsonlearningsolutions.com/
social-media-survey
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Thank you! Connect with us…
•Hester Tinti-Kane– @tintikane– [email protected]
• Jeff Seaman– @surveygroup – [email protected]
• Mike Moran – @mikemoran– [email protected]