pearson social media survey 2011
TRANSCRIPT
Social media and higher education, the common ground2
SOCIAL MEDIA AND HIGHER EDUCATION, THE COMMON GROUND
Hester Tinti-Kane, Director of Online Marketing and Research, Pearson Learning Solutions
Jeff Seaman, Co-Director, Babson Survey Research Group
Mike Moran, Co-author of Search Engine Marketing, Inc.Chief Strategist, Converseon
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Survey Goals:
• Bring this survey wider and deeper after the success of spring 2010 survey, presentations and SlideShare posting.
• How many faculty are using social media?
• Which social media do college faculty use for personal communication? Professional use? For teaching?
• What value do college faculty find in using these online spaces?
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Respondents: Who Are They?
• Representative national sample of teaching faculty
• 1,921 Responses
• One-quarter teach online
Gender Years teachingStatus
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All Are Aware
Personal Use
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Personal Use:
• Over three-quarters of faculty have visited a social media site within the past month.
• One-half of faculty have posted content during the past month.
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Personal Use More Than One Site:Majority of faculty have visited more than one social media site, nearly 30 percent visiting 3 or more sites.
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Personal Use: Facebook And YouTube Lead
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Workplace Use: College Faculty Comparison To Employees In Industry
• Over 90% of college faculty engage in social media as part of work• Just 47% of employees in industry do (McKinsey 2010)
Professional Use
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Professional Use Of Social Media
• “Professional use” excludes personal use and use for teaching.
• 78 percent of faculty use at least one social media site in support of their professionalcareer activities
• Greatest numberuse YouTube
• Facebook dailyuse at 11 percentexceeds all othersocial media sites
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Personal And Professional Use:
Teaching Use
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Teaching Use: Class Sessions
• 80 percent of faculty use social media for some aspect of a course that they are teaching.
• Nearly two-thirds use social media within their class session.
• 30 percent post content for students to view outside of class session.
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Teaching Use: For Assignments
• Over 40 percent assign students to read or view social media as part of a course assignment.
• 20 percent assign students to comment or post to social media sites.
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Teaching Use: Almost ½ Use More Than Just Video
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Teaching Use: Concerns
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Teaching Use: Perceived Value
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Teaching Use: Online Teachers Most Engaged
Teaching Use: Video Contest
Krista Jackman, University of New Hampshire, Englishhttp://www.youtube.com/watch?v=bLVA9o3lQp8http://www.youtube.com/watch?v=u6zuOQMTeR8
Pete Surgent, Community College of Baltimore County, Mathhttp://student.ccbcmd.edu/~psurgen1/menu_iahw.htm
Lindsay Higgins, TX A&M, Agricultural Economics http://www.youtube.com/watch?v=za7IaeR7Hck
Social media and higher education, the common ground
Landing Pagewww.pearsonlearningsolutions.com/
social-media-survey
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Thank you! Connect with us…
•Hester Tinti-Kane– @tintikane– [email protected]
• Jeff Seaman– @surveygroup – [email protected]
• Mike Moran – @mikemoran– [email protected]