people matter website relaunch before and after

Post on 23-Jan-2017

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Original Site: Home Page

The original site was growing dated in design, was not

supported on mobile devices and lacked

e-commerce functionality. It also needed an overhaul

of its written and digital content.

Old Site: About Us PageThe old site

lacked mobile optimization,

had dated design and

needed refreshed content.

Original Site: Donation Page

The original site relied on PayPal and was limited to that vendor's functionality. It also required the inconvenience of creating a PayPal account.

Original Site: Store Page

The original store featured multiple

pages and ultimately stopped delivering digital

transactions, redirecting clients

to a phone number.

Store products were not displayed in a

comprehensive view; further, the e-commerce

function had become dysfunctional, requiring clients to use a phone number instead of the

site.

Original site: Store

The original blog site was featured at blogger.com and required customers to leave the site.

Original site: Blog

New Site: home pageThe new home page features beautiful visuals and doorways to all of the site's key content.

New Site: Home Page view #2

The new home page features plenty of real estate to tell the story of People Matter and to update it for key events. It's also optimized for mobile devices.

Phone view of new website

The previous site was not optimized for mobile devices. The new site automatically scales for all devices.

Phone view #2

Tablet view

New site: redesigned storeThis rebuilt store featured all products on one page and includes a built-in, seamless e-commerce function.

New site: Giving pageThe new site provides a seamless, simple way for people to give.

New site: blog

The new site brings the blog, a core component, into the website and out of an external site where it was hosted previously. This creates continuity and engagement on the site.

New site: podcast page

The new podcast page brought media onto the site that was previously hosted offsite, creating a more seamless customer experience.

New site: Google Analytics

The new site was set up with SEO in mind and its value can be assessed with analytics.

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