perception
Post on 24-Jan-2017
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Welcome to
Consumer Behaviour
Sensation to Perception[ ]
Sensation
The immediate response of our
sensory receptors (eyes, ears, nose, mouth, finger) to basic stimuli
such as light, color, sound, odors
and texture
Perception
The process by which sensations
are selected, organized, and
interpreted
The Study
of Perception
Focuses on what we add to raw
sensations to give them meaning
Perceptual Process
Perceptual Selection
Includes the product’s physical attributes,
package, brand name, advertising and more
Nature of the stimulus
““
Based on Familiarity, previous experience
or expectations.
Expectation
““
Needs or want for a product or
service
Motives
““
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