personal branding in the global village

PERSONAL BRANDING IN THE GLOBAL VILLAGE

Yvonne Nyavor on

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

ABOUT ME

Yvonne is Yvonne!(to borrow a friend’s

words) A Not for Profit fundraiser An entrepreneur Specialist in alternative

sources of income in Ghana An advocate for Paradigm

Shift in Africa Social Change Minister

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

MORE ABOUT ME

A Business consultant(specialising in Start-ups)

A Writer and Blogger A Social Media Expert An HR trainer and Public Speaker A Biologist A lover of God and therefore, of people Finally, a lover of Ghana and of the colour

black(even though I don’t have any favourites!)

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

WHAT IS A PERSONAL BRAND?

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

PERSONAL BRANDING

The process of packaging and marketing what you have to offer the world is what we call personal branding. It is the process by which Yvonne, for example, identifies herself as Yvonne the Not for Profit Fundraiser

It is also the process by which you differentiate yourself from the rest of the people offering the services in the same category as you

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

EVERYONE HAS A BRAND-SOMEHOW!

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

BUT WHY?

Help prospective employees and clients know what you have to offer them

Marketing your products and services therefore becomes easy

Branding involves building credibility and personal integrity, which helps prospective clients and employees build trust in you

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

HOW?

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

BRANDING 101

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

BASICS

Know who you are and what you are about Consider your strengths, weaknesses and

training Decide on which area you would like to

specialise in(what do you have to offer and to whom?)

Draft a mission statement and an action plan to help you attain it

You are ready to begin!

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

BASICS.....

So even without knowing it you already have a brand!

It begins with your personal appearance, how you speak and other forms of etiquette.

People have therefore already formed an impression(‘brand’) of you in their minds.It is therefore important that you intentionally plan to brand yourself.

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

ASK YOURSELF...

Am I reliable?Do I consistently deliver on my promises?

Do I treat others well? Am I fair in all my dealings? Do I possess integrity? Would I want to hire me?

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

WAYS TO BRAND YOURSELF

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

CONVENTIONAL METHODS

Business cards CV/Resume Application letters References Samples of work done in the past

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

IN THIS GLOBAL VILLAGE ERA.....

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

IT IS SO EASY!

The average employer or prospective client uses the internet now(hopefully)

Most HR managers will search for an applicant online

80% of jobs are given out through networking(not nepotism o!)

Social networking sites have made it easy for us to be in such networks

ONLINE BRANDING 101

After you identify what you are about, have a clear and precise tagline describing yourself and add it on to your email signatures

Oh, and that means GET EMAIL! Online business cards Get a blog or a personal domain if you have

to Build an online portfolio Join Social Networking sites

Yvonne Nyavor on Personal Branding in the Global Village

26.03.2011

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

SOCIAL MEDIA NETWORKS AND BRANDING

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

IMPORTANCE OF SOCIAL MEDIA NETWORKS

Over 500 million people are on Facebook worldwide. In Ghana over 70% of internet users are on Facebook

All leading corporate brands in the world and almost all top people (including presidents and senators) use social media networks

Linkedin is now the place of choice for hiring employees by a lot of world class brands

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

SO......

Use Facebook to get a network of friends, prospective clients and just buddies! Be careful what you allow on your wall though

Build your profile and do it intentionally Post stuff on your wall that is decent and

will not go against what you are about Use Facebook to promote the brand that is

you Join Linkedin and use it to your advantage!

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

....

Create a video of yourself talking about yourself(video resume), in a mock interview situation, doing something that promotes your brand etc. and upload it onto Youtube

Upload a presentation about yourself unto Slideshare

Get a blog at Blogger or Wordpress or use Tumbl’r to repost blog articles you find helpful

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

.....

Tweet and retweet helpful stuff. Follow people in your area of expertise and make sure they are huge too!(coolness by association)

Use Flickr to share pictures of you volunteering somewhere or doing a presentation or anything that will promote YOU online.

Skype,Skype,Skype! Integrate all these sites and add the relevant

ones to your email signature

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

REMEMBER....

Rome was not built in a day. Patience is key. It will take you time to build and establish your brand, and even more time to maintain it

Little drops of water make the mighty ocean, so tiny things matter. They will make a difference whether positively or negatively.

Consistency is extremely important, especially online

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

MY LAST WORDS FOR YOU....

The chief end of man should be to glorify God and give him praise.

Garbage In, Garbage Out does not apply just to computing.

Make the most of every opportuinity! The world changes when one person

takes action. It may not be immediate or obvious, but it does take place! (Yvonne Nyavor)

Yvonne Nyavor on Personal Branding in the Global Village 26.03.2011

MORE RESOURCES FROM ME AT...

www.yvonnenyavor.wordpress.com www.ghanapresidentforaday.blogspot.com Email:nyvonne2010@gmail.com Find me on Facebook,Linkedin,Slideshare

etc. as Yvonne NyavorTwitter:yvelove34Skype:yvonne.nyavorMobile:+233265795720