personal marketing for the busy entrepreneur

PersonalMarketing

for the Busy Entrepreneur

Personal Marketing Website List forcba7000@yahoo.com

Facebook

Linkedin

Twitter

Pinterest

Instagram

Youtube

Slideshare

Google+

ResearchGate

SunZu

Myspace

Klout

Create a Personal Calendar

• Facebook Fridays

• Linkedin Tuesdays

• Saturday Strategy

• Scan business cards asap

• Put all emails into Linkedin

• Always reprint your cards

• Always have a pen, a watch and a notebook

• Index cards can work!

• Invest in a neatdesk or some other scanner

• Open a dropbox

Family Business Management

Whatsapp

Skype

Dropbox

Facebook

Linkedin

Email

Udemy

Google Hangouts

Lunches/Meetings

Games

The Big PicturePersonal Marketing evolves into

Company Marketing

Remember this…

Environment: SLEPT

Marketing Strategy: STP

Marketing Tactics: 4Ps

Reference: Principles of Marketing by Philip Kotler and Gary Armstrong.

What is Positioning?

• Positioning is the centerpiece of Marketing Strategy

The positioning identifies the way a firm wants targets to think about their product/brand/activity to maximize their interest

The positioning defines how the product/brand/activity will be differentiated to compete in an increasingly competitive marketplace

Positioning Statement

• Summarize your positioning using the following template:

• “To (target market), X is the brand of (frame of reference) that (benefit/point of difference) because of (product attribute)”

In your opinion what makes the Hummingbird a good metaphor for an

entrepreneur in the Caribbean?

Chapter 1 Slide 8

Managing Oneself

Elizabeth Holmes (Theranos)

Managing Oneself by Lisa Jessamy

(pg 12, UWI-ALJGSB Ialum Magazine, Sept 2014)

1. Find yourself (Personal SWOT)

2. Define your brand

3. Find a purpose ( a reason for being)

4. Build your team

5. Plan to take action

6. Manage your money

7. Lead while learning

The Importance of Social

Networking

What is the importance of Social Networking to the Caribbean Entrepreneur? (Think-Pair-Share)

The Importance of Social Networking

• Easy to communicate with customers

(no secretarial barrier e.g. a tweet to Ali Brown)

• Affordable and in some cases no charge at all!

• One congruent communication strategy for all stakeholders

• Easy access to customers for small and medium companies that was never before available

(e.g. Machel Montano chocolate bar photo on facebook)

• Wonderful source of market intelligence and research