p&g : marketing capabilities

Marketing CapabilitiesHarvard Business Case Study

Consumer Trusted Brand

A global leader in consumer goods.> 20 billion dollar brands

Revenue - 76.27 billion USD (2015)

178 years of business

Products in 180+ countries

Internationally Expanding since 1930

BeautyGroomingHealth CareSnacks & Pet CareFabric Care & Home CareBaby Care & Family Care

% Net Earnings

Iconic product in every category

Pioneer in Marketing Strategies

Invented Soap Operas

CELEBRITY ENDORSEMENTS

ALWAYS

Always was P&G’s first global brand. Always Infinity was another remarkable example of P&G’s

innovation

PAMPERS

P&G has managed to keep the costs of diapers low while it has launched “Luvs” diapers for its premium

customers

Digital marketing with campaigns, Emotional, design and function driven marketing, R&D, consumer research and product performance.

Digital Marketing Success 2 billion media

impressions

• BRAND LOYALTY• DISTRIBUTION CHANNEL• INNOVATION• PRICING STRATEGY• QUALITY OF THE PRODUCT

How is P&G different from others?

Created by Mehul Kamra, IIT Delhi,

during a Marketing Internship by Prof.

Sameer Mathur, IIM Lucknow.

D I S C L A I M E R