pinterest: what it is and why you should care

WHAT IS IT AND WHY WE SHOULD CARE

First – it’s your turn

Who are you?

What does Pinterest mean to you?

How do you currently use it?

What do you want to learn about it?

So what is Pinterest exactly?

The One-Liner

Pinterest is a social media platform centered around lifestyle

Lifestyle Seekers on Pinterest Look For

Information

Ideas

Inspiration

Pinterest Words To Know

Boards

Pins

Followers

More Pinterest Words To Know

Repin Like

Follow

Comment

…when we’re already on Facebook & Twitter?

Why do Pinterest …

Pinterest Users Spend More Time

Pinterest Facebook0

2

4

6

8

10

12

14

16

http://www.modea.com/images/modea/site/uploads/logos/pinterest_infographic.jpg

Pinterest Users More Apt To Buy

Pinterest Facebook0%

10%

20%

30%

40%

50%

60%

http://www.steelhouse.com/social-shopping-2012-survey/

Pinterest Users Spend More Money

Pinterest Facebook$0

$20

$40

$60

$80

$100

$120

$140

$160

$180

http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-saleshttp

://boticca.com/blog/facebook-vs-pinterest-infographic-5-things-weve-learned/

Other Advantages of Pinterest

Great for visually-based audience or market

Fewer contest restrictions

But Think Before You Pin

Don’t Be This Guy

Pinterest Biz Practice #1

Celebrate your fans’ lifestyle

Pinterest Biz Practice #2

Remember the three “Is”

Information

Ideas

Inspiration

Marketing Goals Achieved Via Savvy

Increase brand awareness

Drive Website traffic

Strengthen brand identity

Gather market data

Thinkable Takeaways

Understand why people use Pinterest

Begin your Pinterest strategy by embracing your community and emphasizing what they flock to on the platform

Take those ideas and then map out how to convert said community rules and enthusiasm to sales

Want to learn more?

Email me (Lisa Kalner Williams): lisa@sierratierra.com

Join my Facebook community: www.facebook.com/sierratierramarketing

Subscribe to my social media marketing blog posts: http://feeds.feedburner.com/SierraTierraMarketi

ng Or …. let’s pin together!

www.pinterest.com/rooibosqueen

Photo credits

Beaders: http://www.flickr.com/photos/artrebels/5179176830

Bikers: http://www.flickr.com/photos/see-through-the-eye-of-g/6828361906

Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Megaphone man:

http://www.flickr.com/photos/scottiet812/2918178633