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Pioneer Places
Lynn Melling
DECC PRESS RELEASE January 2013
Green Deal Pioneer Fund - Improving household energy efficiency: £10million focused on improving the energy efficiency of homes across local authority areas, not just targeted at vulnerable householders. This money is intended to kick start energy efficiency projects to tie in with the launch of the Green Deal The money will be used specifically for Green Deal household energy efficiency assessments to see where energy savings can be made in the home, whole house retrofits to demonstrate the benefits of energy efficiency, and local events and other activities to raise awareness of the Green Deal. DECC received 74 bids under this scheme for £19.5million and money has been awarded to 40 successful projects, covering over 150 local councils across England.
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Lynn Melling 07973 316252 ©flourish partnership limited
The key desired outcomes: 1. deliver early Green Deals; 300 GDA : 100 GDP
2. build strong legacy for driving future Green Deal
3. develop and support the emerging Green Deal supply chain (e.g.
develop strong network of Green Deal approved assessors and installers).
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Lynn Melling 07973 316252 ©flourish partnership limited
DECC Funding £295K
• Establishing the brand • Targeted data • Stakeholder communication and engagement
» Householders » Supply chain » Green Deal Providers
• Green Deal Assessments • Development of a website and Green Deal Portal • Development of local partnerships
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Targeted Data
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Communication and Engagement
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Communications Plan
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Marketing Channels
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Origin of 328 referrals
Direct mail
Newspaper (mostly Solihull Observer)
Your Solihull
SEP Leaflet
Other or unknown
Word of Mouth
Solihull Council
Landlords Forum
SEP website
SEP Event
U3A Event
Internet Search
Jaguar Landrover employee email
Birmingham Energy Savers
Customer Journey
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Lynn Melling 07973 316252 ©flourish partnership limited
Call to Action to ring SEP
helpline (EST)
(Flourish)
Advisors Collected
information to make an
referral (EST)
Flourish
Referral Confirmed by letter (Encraft)
Assessment arranged by GD Provider
GD assessment carried out
(GD Provider)
Report and possible GDP
Customer Satisfaction
Survey
Supply Chain?
• Before and After survey carried out. • Installer events in February and March at EH Smith • Liaison with Green Deal Providers • Solihull Green Deal Portal
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Lynn Melling 07973 316252 ©flourish partnership limited
Lessons learned – SEP has established the need for Green Deal and
tested the processes – but at the cost of a great deal of extra work to project managers and delivery teams.
– Previous experience, partnerships and collaborative approaches all worked. Using existing partners to deliver the project helped it to keep on track.
– Keen targeting and the right marketing message
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Lynn Melling 07973 316252 ©flourish partnership limited
Lessons learned
– Dedicated advice provision secured buy in and helped manage customer expectation.
– There were a number of Green Deal teething issues (such as concerns over Green Deal ‘ownership’ in the private rented sector, availability of finance, readiness of Green Deal Providers, accreditation of assessors and software glitches).
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Lynn Melling 07973 316252 ©flourish partnership limited
Lessons learned
– Linking Green Deal and tried and trusted ‘brands’ such as the Local Authorities will build confidence.
– There is the specter that householders will get ‘lost’ in the process. Must be customer focused.
– Private sector involvement and good standards will be essential for Green Deal success.
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Lynn Melling 07973 316252 ©flourish partnership limited
Lessons learned
– Most businesses are now aware of the Green Deal and think it could generate business for them, but need help to explain it to their customers
– Businesses are very keen for Green Deal to work, but are looking for more guidance and support.
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Lynn Melling 07973 316252 ©flourish partnership limited
Begin the Beguine
SEP has amassed a considerable amount of knowledge and data which can be used to inform next steps. • Area based schemes • Bulk purchase • Community leadership • Installer interface
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Lynn Melling 07973 316252 ©flourish partnership limited
Danson!
www.flourishpartnership.org.uk
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Lynn Melling 07973 316252 ©flourish partnership limited
Critical success pathways in delivering DECC-funded programmes
Northants Warm Homes
DECC Affordable Warmth Project Winter 2012-13
Project Aims
- Reduce extent of fuel poverty through thermal efficiency improvements to low income and vulnerable households.
- c£600,000+ to deliver the project
- Maximise resource by combining with Department of Health “Warmth and Well Being”
- Explore sustainability options via ECO/Green Deal
• Obtain, collate, analyse and map data.
• Re-visit previous unsuccessful grant applications.
• Establish mechanism to manage referrals utilising cross- county support
• Utilise data to negotiate with fuel suppliers for ECO
• Develop a low-risk pilot approach to Green Deal
• Establish an accredited installer panel
• Targeted marketing/canvassing
• Purchase of Energy Saving Trust/Experian address level data sets
• Identification of countywide data • Collation, analysis and mapping
• Dedicated telephone advice service • Debt management • Energy efficiency
• Countywide co-ordinated approach
• Face to face help and assistance 2013
Referrals to DECC Fuel poverty scheme @ 16.04.13Annual fue Assumed lLifetime saving
Boiler Replacements 21 £6,300.00 12 £75,600.00New heating systems 8 £2,646.00 12 £31,752.00Cavity Wall insulation 9 £1,400.00 42 £58,800.00Loft insulation 18 £2,465.00 42 £103,530.00Heating Controls 1 £70.00 12 £840.00Hot water cylinder jacket and th 1 £75.00 10 £750.00External wall insulation 40 £19,600.00 36 £705,600.00
Total savings £32,556.00 £976,872.00
• Combined funding from DoH and DECC
• Data rationalisation and mapping to enable targeted marketing
• Countywide co-ordination • County Council • 7 District Councils –
Northamptonshire Warm Homes
• 3rd Sector partners
• Capacity Building in the Community
• The critical role of comprehensive advice
• Trusted routes to market
Why VIVA came about
© NEA 2012 © NEA 2012 © NEA 2012
National Energy Action charity
NEA working with Age UK
Attended Older People’s Conference – lots of interest
Met with Rotherham Pensioner Action Group
NEA and Age UK submitted joint bid
Funding bid to Comic Relief successful
VIVA
VIVA
© NEA 2012 © NEA 2012 © NEA 2012
Funded by Comic Relief 3 year project
Aims:
More older people bringing about change in their communities
An increase in the number of projects being delivered by older people
More effective ways of sharing innovative practice in meeting older people’s needs
Reduction in energy costs for older people
VIVA
© NEA 2012 © NEA 2012 © NEA 2012
Year 1 8 x Age UK / Community Workers engaged across Yorkshire & Humber (Y&H)
53 VIVA Neighbourhood Energy Champions engaged across Y&H
Champions encouraged to:
Engage in delivery of community activities
Help organise and deliver mini event
Bring about change in their own communities
Develop action plans
VIVA
© NEA 2012 © NEA 2012 © NEA 2012
How will it work – Year 2
Further 8 x Age UK/Community Workers engaged across Y&H
VIVA Champions continue (if they wish to) and will
Attend event to review and plan
Engage in delivery of community activities
Help organise and deliver a second mini event and/or Green Deal/ECO clinics
VIVA
© NEA 2012 © NEA 2012 © NEA 2012
How will it work – Year 3
VIVA Champions will continue (if they wish to)
What will VIVA Champions do:
Attend further refresher/update sessions
Engage in delivery of community activities
Help organise and deliver Green Deal/ECO clinics for older people
In addition…
© NEA 2012 © NEA 2012 © NEA 2012
Workers Champions to attend review/planning session
NEA will provide updates and newsletters especially relating to grants etc.
Highlight opportunities to become involved in additional activities
1. Have you ever worked with or been a volunteer? 2. In what capacity? 3. Considering Green Deal and VIVA to what extent
do you think that volunteers could get the message out there? a. What would be the incentives? b. What could the barriers be?
4. In terms of GD/ECO what are the key messages which volunteers could help to deliver?
5. And how?
Discussion…
Welcome to the
NEA Fuel Poverty Forum
Yorkshire and Humber
21 September 2012
Latest Fuel Poverty Figures
Country Year No. fuel poor households
England 2012 4,000,000
Scotland 2010 658,000
Wales 2010 332,000
Northern Ireland 2009 302,000
Cabinet Reshuffle
Fuel Poverty Future
Fuel poverty: changing the measurement: Taking forward the recommendations of the Hills Review
Low Income High Costs (LIHC) framework adopted
Does reasonable mean affordable? Will also report under 10% definition
Fuel poverty by household type and by fuel poverty definition
Fuel poverty by household typeand by fuel poverty definition (2009)
New Hills indicator Current indicator
Couple with children 661,000 381,000
Older couple (no children) 406,000 733,000
Younger couple (no children) 219,000 281,000
Lone parent families 555,000 347,000
Single older person 277,000 1,184,000
Single person 361,000 763,000
Multi-person households 215,000 275,000
All households 2,695,000 3,964,000
Green Deal / ECO update
Carbon Saving, Affordable Warmth, Carbon Saving Communities
Level of expenditure about half 2010/11 Consultation on in-use factors (JRF report) Regressive funding/charging model ECO customers guarantee? Delivering through the rural safeguard?
Reduced VAT in jeapordy
EU challenge to UK’s VAT reduction for energy efficiency measures
Must be part of ‘social policy’ Conceded with village halls Still contesting domestic provision Potential involvement of European Courts
of Justice
Energy and Climate Change Committee Concerns
Chair of ECCC raised concerns following fuel poverty evidence sessions
Particularly relates to off-gas and private rented sector customers Lack of regulation on off gas fuel Inequitable access to energy efficiency
programmes for rural dwellersMandatory energy efficiency standards in
private sector must be improved and speeded up
Oil or nothing?
All Party Parliamentary Group (APPG) on Off-Gas Grid: disadvantage among off-gas communities
Friday October 12th
Ed Winfield: edward.winfield@parliament.uk
T: 0207 219 7164
English Housing Survey: Household Report 2010-11
Strong links between: Poverty and damp Poverty and inefficient homes
Many missing out on direct debit discounts
Efficiency and security
Renewable Heat Strategy
The Renewable Heat Strategy: Published in March 2012
Welcome recognition that energy efficiency, efficient conventional systems and district heating can address fuel poverty and environmental aspirations
Based on ?
Domestic RHI consultation open closes 7/12/12
Health and Housing
Cold snap of December 2010 led to 38% increase in deaths across England and Wales
Average EWD at 27,000 Opportunities in changing health sector to
increase the profile and resources for fuel poverty
National Institute for Clinical Excellence (NICE) are currently developing guidance on
how to tackle cold-related ill health and excess winter deaths
Energy Bill Revolution
Put carbon tax revenue into fuel poverty programmes
£4 billion p/a over 15 years ETS and carbon floor price
www.energybillrevolution.org
Use It or Lose It
CERT SPG: Between 12.2% to 62% success rate
Difficulty in identifying SPG claimed
Warm Front: £50 million underspend in 2011-12 Criteria relaxed: work now permitted from SAP
63 and benefits changed to include child tax credit, working tax credit and where there is parental responsibility for child under 16
T: 0800 316 2805
Announcements and Events
Community Footprint Award: 9 x £2,000 and £3,000for overall national winnerWarm Homes, Healthy People fund re-opened.
Deadline 5th October. More information:
http://www.dh.gov.uk/health/2012/09/lac-whhp-fund/
Hands on Help to Tackle Fuel Poverty: a graduate training programme
karlmcgrory@changeagents.org.uk
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