pitahaya, pitaya, dragon fruit 2013
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Pitahaya, pitaya, dragon fruit 2013
http://cesandiego.ucdavis.edu/files/55065.pdf
California
Florida dragon fruit
Florida
US dragon fruit in supermarket
Dragonfruit
• Bagged for protection against bird depredation
• Optimum E/W row orientation
• 400-500 plants—4th leaf • 50-100# per plant • 30-45 days bloom-harvest • 60 days for red, magenta
Vietnam
Rejection
Thailand
Guatemala
USDA notice of decision to allow import of irradiated pitayas and
pomegranates from Mexico • DEPARTMENT OF AGRICULTURE Animal and Plant
Health Inspection Service [Docket No. APHIS-2011-0031] Notice of Decision To Authorize the Importation of Fresh Pitayas and Pomegranates From Mexico Into the Continental United States AGENCY: Animal and Plant Health Inspection Service, USDA. ACTION: Notice.
• SUMMARY: We are advising the public of our decision to authorize the importation into the continental United States of fresh pitayas and pomegranates from Mexico. Based on the findings of pest risk analyses, which we made available to the public for review and comment through a previous notice, we believe that the application of one or more designated phytosanitary measures will be sufficient to mitigate the risks of introducing or disseminating plant pests or noxious weeds via the importation of fresh pitayas and pomegranates from Mexico.
• DATES: As of August 13, 2013.
Israel
Australia
Demand Side
Trends
• Aging Population • Millennials • Latin Demographics • Asian Demographics • Celebrity Chefs • Travel • Authenticity • Sustainability
Millennials
78
56
01020304050607080
2030
Mliions of People
MillennialsBaby Boomers
United Nations, Department of Economic and Social Affairs
Face of American Consumer is Changing
Asian/Pacific Islander Population
05
10152025
1980 2000 2050
mill
ions
Latin Population Growth
0102030405060
1990 2000 2020
Mill
ions
Ethnic growth
Dragon Fruit
Awareness
Giada
Mixology
Bartenders are now turning out cocktails based on, yes, vegetables
Pitcher of health?
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2008 2009 2010 2011 2012
White Dragon fruit 6#, 6-8 ct
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Magenta 6#
Irradiated from Vietnam, 10#
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Irradiated 10# Units
2012 Sales
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CASES
White 6-8 ct,6#
White Irrad10#
Magenta 6# Other
2012-2013 YTD comparisons
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2012 2013
White 6#Magenta 6#White 10#
2012-2013 YTD comparisons Irradiated Dragon Fruit
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2011 2012 2013
So where do we go from here?
This one represents even more potential
Acknowledgements
• Kevin Stephens, Category Manager
Thank you!
Some people grumble because roses have thorns; I am thankful that the thorns have roses." -- Jean-Baptiste Alphonse Karr, French critic
www.melissas.com billgerlach@melissas.com
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