pocari sweet case study -gamification in customer engagement - manu melwin joy
Post on 11-Apr-2017
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Pocari Sweet Case StudyGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
IONOPOLIS• Japanese soft drink
Pocari Sweat launched
an electrolyte drink in
Indonesia with a game
called Ionopolis.
IONOPOLIS• Over 94,000 signed up
to defeat comic book
monsters who wanted to
dehydrate a city.
IONOPOLIS• Players shared updates,
checked out locations on
Foursquare and were
rewarded for buying
drinks with in-game
benefits.
IONOPOLIS• They can also post status
updates on Facebook or
Twitter, and check into
specific locations on
Foursquare to perform
certain tasks.
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