pod camp toronto 2013 slideshare

Using Slideshare for Lead Generation & Website Traffic

Sunday, February 24, 2013 11am ET; room RCC-162

This Presentation Will Cover

• 10 Steps to Leveraging the Slideshare frontpage for Lead Gen & Traffic

• 20 Minutes + 10 minutes Q&A• 30 Point Font– Thank you Guy Kawasaki!

1 – Be Passionate About Idea

2 - Crowd Sourced Passion

• Mari Smith• Mike Michalowicz• Rachel Thompson• Terry Cutler• And more… asked 3 questions:– How has bullying affected you?–What do we need to do as leaders?– Are there recommended resources?

3 – Who Shares Passion?

• HARO / Helpareporter.com• MediaRoomVIP.com

• Be open to other people being equally passionate to you on the subject

4 – Follow Instructions

5 – Email Participants

• Let people know what you’re doing– Trying to get to frontpage of

Slideshare for additional traffic– Share Slideshare preso link & embed

code for them to post / promote to their audience

–Make them aware of clickable embedded visuals & live links

6 – Promote The Post

• Stumbleupon Paid Views recommended by Neil Patel $0.10/view

• Facebook promoted posts $5 / 3 days• Tweets• LinkedIn• Facebook• Blog post (full participants stories) and

Slideshare with links to pages on post

7 – Newsjacking

• We posted #NoBully Slideshare hours before the start of #BellLetsTalk, a day of mental health awareness discussion promoted by Bell Canada with $0.05 donated to organizations for every Tweet using hashtag– Tweeted #BellLetsTalk, @participant &

slideshare links hundreds of times

8 – Slideshare Homepage

9 – Celebrate Your Successes

10 – Ask for Ongoing Sharing

Connect With #SparkleDebbie Horovitch

Interns Patrycja Wygnal & Matt AlexanderWordPress Intern Parth Pandya

UX/IA Partners 26Mondays

http://theSparkleAgency.comdebbie@theSparkleAgency.com

416-553-2157

Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business,

media channels, large business, not for profits & government organizations, globally

• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+

Hangouts on Air (web TV show)• Social Media Mastermind