pod camp toronto 2013 slideshare
TRANSCRIPT
Using Slideshare for Lead Generation & Website Traffic
Sunday, February 24, 2013 11am ET; room RCC-162
This Presentation Will Cover
• 10 Steps to Leveraging the Slideshare frontpage for Lead Gen & Traffic
• 20 Minutes + 10 minutes Q&A• 30 Point Font– Thank you Guy Kawasaki!
1 – Be Passionate About Idea
2 - Crowd Sourced Passion
• Mari Smith• Mike Michalowicz• Rachel Thompson• Terry Cutler• And more… asked 3 questions:– How has bullying affected you?–What do we need to do as leaders?– Are there recommended resources?
3 – Who Shares Passion?
• HARO / Helpareporter.com• MediaRoomVIP.com
• Be open to other people being equally passionate to you on the subject
4 – Follow Instructions
5 – Email Participants
• Let people know what you’re doing– Trying to get to frontpage of
Slideshare for additional traffic– Share Slideshare preso link & embed
code for them to post / promote to their audience
–Make them aware of clickable embedded visuals & live links
6 – Promote The Post
• Stumbleupon Paid Views recommended by Neil Patel $0.10/view
• Facebook promoted posts $5 / 3 days• Tweets• LinkedIn• Facebook• Blog post (full participants stories) and
Slideshare with links to pages on post
7 – Newsjacking
• We posted #NoBully Slideshare hours before the start of #BellLetsTalk, a day of mental health awareness discussion promoted by Bell Canada with $0.05 donated to organizations for every Tweet using hashtag– Tweeted #BellLetsTalk, @participant &
slideshare links hundreds of times
8 – Slideshare Homepage
9 – Celebrate Your Successes
10 – Ask for Ongoing Sharing
Connect With #SparkleDebbie Horovitch
Interns Patrycja Wygnal & Matt AlexanderWordPress Intern Parth Pandya
UX/IA Partners 26Mondays
http://[email protected]
416-553-2157
Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business,
media channels, large business, not for profits & government organizations, globally
• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+
Hangouts on Air (web TV show)• Social Media Mastermind