podcast movement 2014

@gjhickman

HOW TO CONNECT AND

CONVERT YOUR MOBILE LISTENERS

www.MobileMixed.com

By Greg Hickman

DO YOU BELIEVE IN STUPID QUESTIONS?

I’m prepared to IGNITE! I’m prepared to

IGNITE!

I love when Pat answers MY question! I’m prepared to

IGNITE!

Musiq Soulchild

WITH $500 AND A LAPTOP…I’D MAKE

MUSIQ…

LISTENING TOPODCAST LISTENING TO

PODCAST

FORGOT HER HEADPHONES BUT WISHES SHE WAS LISTENING TO PODCAST

63%Source: Libsyn

WHAT IS THE #1 GOAL OF YOUR PODCAST? (HOW DO YOU MEASURE IT?)

I ASKED THE PODCAST COMMUNTY…

MIKE VARDY - PRODUCTIVITYIST

JASON VAN ORDEN - INTERNET BUSINESS MASTERY

EDDIE LANKAS - REHABMUSICALJOURNEY.COM

MICHAEL O’NEAL - SOLOPRENEURHOUR.COM

TIM PAIGE - LEADPAGES.NET

NOTICE THE EPICBEARD

OMAR ZENHOM - BUSINESSREPUBLIC.NET

IF YOU ASK THEM TO TAKE ACTION AND THEY

ARE ON “MOBILE’…

CAN THEY TAKE ACTION EASILY?

5 THINGS YOU CAN DO TO CONNECT AND CONVERT

YOUR MOBILE LISTENERS

BUT FIRST…

LET’S PRETEND…

Text GIFT to 38470Msg & Data Rates May Apply

Join My Pretend Webinar & Enter to Win

Text GIFT to 38470 to enter!Msg & Data Rates May Apply

Win one of THREE lifetime single licences.

PLEASE…SET YOUR PHONES RINGER TO ON…

YUP…TURN IT ON. NONE OF THIS VIBRATE

STUFF.

1. MOBILE-FRIENDLY WEB

Text GIFT to 38470 to enter!Msg & Data Rates May Apply

“…just visit the show notes at blah blah

blah…” Text GIFT to 38470 to enter!

Msg & Data Rates May Apply

Msg & Data Rates May Apply

Text GIFT to 38470 to join/enter

NOT MOBILE-FRIENDLY MOBILE-FRIENDLY

74%OF CONSUMERS WILL WAIT 3 SECONDS

FOR A WEB PAGE TO LOAD ON THEIR MOBILE BEFORE ABANDONING THE SITE

46%OF CONSUMERS ARE UNLIKELY TO

RETURN TO A MOBILE SITE IF IT DIDN’T WORK PROPERLY DURING LAST VISIT.

…do you think that CTA is gonna work for

long? Text GIFT to 38470 to enter!

Msg & Data Rates May Apply

/category/podcast /actual episode askpat.com

Text GIFT to 38470 to join/enter

How To… 1. Responsive Themes • Studiopress (~$100)• Thesis Themes ($79/year)• Themeforest (Free - $75)• Woo Themes (Free - $39)

2. Custom Responsive Theme • $1000-$10,000+

2. PLUGINS

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Visit: SmartPodcastPlayer.com

3. MOBILE-FRIENDLY EMAIL

Text GIFT to 38470 to enter!Msg & Data Rates May Apply

Text GIFT to 38470 to join/enter

Text GIFT to 38470 to join/enter

How To… 1. Responsive Themes • MailChimp• aWeber• Constant Contact

2. Custom Responsive Theme • $200-$1500

3. Feedblitz • Starting at $1.49/month

4. MOBILE APPS

Text GIFT to 38470 to enter!Msg & Data Rates May Apply

Things to consider… 1. Make your app sticky

• 80-90% of apps are downloaded, used once before never being used again or deleted

2. Think exclusive • Better access to you? • Exclusive content?

Text GIFT to 38470 to enter!Msg & Data Rates May Apply

5. CONTENT UPGRADES

6. SMS

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90% of text messages are read within 3

minutes

Immediate = time sensitive

communications

Reliable = nearly 99% of all messages are

received

Reach = all devices on market are SMS

enabled. (65% smart phone penetration)

So how can podcasters use SMS?

Build your email list from your podcast

“Thanks for listening. Join my FREE email newsletter by texting

MIXED to 38470 today”. Msg&DataRatesMayApply

Build your email list as a guest

“…Where’s the best place to find you?’’

“Thanks for the opportunity. The best

place is on my newsletter and people can just text

MIXED to 38470 today”.

Register for webinars & increase your show

up rates. (and build your email list)

43%

Result: 10% increase in show up rates.

Result: 18% increase in show up rates.

Didn’t play along earlier with all the texting action?

@gjhickman

Thanks!MIXED to 38470

and join my awesome newsletter.

@gjhickman

QUESTIONS? Text MIXED to 38470 to join my newsletter. Msg&DataRatesMayApply