podcast movement 2014
TRANSCRIPT
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@gjhickman
HOW TO CONNECT AND
CONVERT YOUR MOBILE LISTENERS
www.MobileMixed.com
By Greg Hickman
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DO YOU BELIEVE IN STUPID QUESTIONS?
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I’m prepared to IGNITE! I’m prepared to
IGNITE!
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I love when Pat answers MY question! I’m prepared to
IGNITE!
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Musiq Soulchild
WITH $500 AND A LAPTOP…I’D MAKE
MUSIQ…
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LISTENING TOPODCAST LISTENING TO
PODCAST
FORGOT HER HEADPHONES BUT WISHES SHE WAS LISTENING TO PODCAST
63%Source: Libsyn
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WHAT IS THE #1 GOAL OF YOUR PODCAST? (HOW DO YOU MEASURE IT?)
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I ASKED THE PODCAST COMMUNTY…
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MIKE VARDY - PRODUCTIVITYIST
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JASON VAN ORDEN - INTERNET BUSINESS MASTERY
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IF YOU ASK THEM TO TAKE ACTION AND THEY
ARE ON “MOBILE’…
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CAN THEY TAKE ACTION EASILY?
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5 THINGS YOU CAN DO TO CONNECT AND CONVERT
YOUR MOBILE LISTENERS
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BUT FIRST…
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LET’S PRETEND…
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Text GIFT to 38470Msg & Data Rates May Apply
Join My Pretend Webinar & Enter to Win
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Text GIFT to 38470 to enter!Msg & Data Rates May Apply
Win one of THREE lifetime single licences.
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PLEASE…SET YOUR PHONES RINGER TO ON…
YUP…TURN IT ON. NONE OF THIS VIBRATE
STUFF.
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1. MOBILE-FRIENDLY WEB
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“…just visit the show notes at blah blah
blah…” Text GIFT to 38470 to enter!
Msg & Data Rates May Apply
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Msg & Data Rates May Apply
Text GIFT to 38470 to join/enter
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NOT MOBILE-FRIENDLY MOBILE-FRIENDLY
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74%OF CONSUMERS WILL WAIT 3 SECONDS
FOR A WEB PAGE TO LOAD ON THEIR MOBILE BEFORE ABANDONING THE SITE
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46%OF CONSUMERS ARE UNLIKELY TO
RETURN TO A MOBILE SITE IF IT DIDN’T WORK PROPERLY DURING LAST VISIT.
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…do you think that CTA is gonna work for
long? Text GIFT to 38470 to enter!
Msg & Data Rates May Apply
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Text GIFT to 38470 to join/enter
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How To… 1. Responsive Themes • Studiopress (~$100)• Thesis Themes ($79/year)• Themeforest (Free - $75)• Woo Themes (Free - $39)
2. Custom Responsive Theme • $1000-$10,000+
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2. PLUGINS
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3. MOBILE-FRIENDLY EMAIL
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Text GIFT to 38470 to join/enter
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Text GIFT to 38470 to join/enter
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How To… 1. Responsive Themes • MailChimp• aWeber• Constant Contact
2. Custom Responsive Theme • $200-$1500
3. Feedblitz • Starting at $1.49/month
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4. MOBILE APPS
Text GIFT to 38470 to enter!Msg & Data Rates May Apply
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Things to consider… 1. Make your app sticky
• 80-90% of apps are downloaded, used once before never being used again or deleted
2. Think exclusive • Better access to you? • Exclusive content?
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5. CONTENT UPGRADES
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6. SMS
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90% of text messages are read within 3
minutes
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Immediate = time sensitive
communications
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Reliable = nearly 99% of all messages are
received
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Reach = all devices on market are SMS
enabled. (65% smart phone penetration)
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So how can podcasters use SMS?
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Build your email list from your podcast
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“Thanks for listening. Join my FREE email newsletter by texting
MIXED to 38470 today”. Msg&DataRatesMayApply
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Build your email list as a guest
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“…Where’s the best place to find you?’’
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“Thanks for the opportunity. The best
place is on my newsletter and people can just text
MIXED to 38470 today”.
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Register for webinars & increase your show
up rates. (and build your email list)
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43%
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Result: 10% increase in show up rates.
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Result: 18% increase in show up rates.
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Didn’t play along earlier with all the texting action?
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@gjhickman
Thanks!MIXED to 38470
and join my awesome newsletter.
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@gjhickman
QUESTIONS? Text MIXED to 38470 to join my newsletter. Msg&DataRatesMayApply