pop culture, sustainability & innovation

Pop Culture Sustainability amp

Innovationby

Oriol pascual

Oriolpascualcom

Layout

bull Pop culture makes everyone an artist

bull Synergies between art amp sustainability

bull Opportunities for art science amp academia

Sustainable Dance Floor

Today everyoneis a cultural agent

Traditional media

Complex amp expensive

New media affordable amp accesible

Power shift also aplies to physical

objects

Atoms are the New Bitsby Chris Anderson

Desktop 3D printing - MakerBot

3D printed figures

ldquoConnectivity = productivityrdquo Iqbal Quadir

technological Innovation

is transformingpop culture

Creativity = entrepreneurship

Pop culture

VideoMusic

Gaming

Product design

LeisureDance

Fashion

Performance

Photo

Pop Culture

Graphic

Pop culture today

bull Empowerment of the individual

bull High connectivity

bull Always online

bull Digitalization = cheap production amp free distribution

What is the role of sustainability

Sustainability

People

ProfitPlanet

Balance between social environmentalamp economic development

Sustainability today

bull Science-centered Kwh Kg CO2 etc

bull Policy-driven Kyoto EU Directives

bull Focus on functionality at reduced environmental load

Sustainability needs

bull User perspective

bull Experience dimension

bull Interpretation amp understanding by non-scientific public

Scientist

Society

ArtistFacts amp data

About makingproducts greener

Interpretation amp visionAbout providing

experiences

Sustainability

Society

ValueEcology

PopArtist

Role of the pop artist

bull Interpreting science amp hard data into feelings experiences amp visions

bull Contributing to awareness creation amp public debate

bull Innovating amp pushing the boundaries of the established

Cases

Meet the Food You Eat by Adam Little

Pulse city watch

bull Measures environmental data (1000 units in Paris)

bull Promotes people participation in building sustainable cities

Pulse City Watch by Fing

Laser tag graffiti

Laser Tag Graffiti by Graffiti Research Lab

Next nature

Light Grassby Frits Stam

Public space amp energy consumptionPower Flower turns energy consumption into art

Opportunities for art scienceamp academia

4 themes

1 Interpreting sustainability

We Feel Fine

1 Interpreting sustainability

bull Rationale sustainability is hard to grasp understand amp feel

bull Goal translate environmental data into artistic representations

bull Data energy CO2 waste footprintbull Example expressions of energy

consumption

2 Greening pop culture

Reverse Graffiti

2 Greening pop culture

bull Rationale pop culture can be more sustainable

bull Goal Explore synergies between sustainability amp pop culture

bull Examples Sustainable Dance Club Green Graffiti

3 Future nature

Dune 42 by Studio Roosegaarde

3 Future nature

bull Rationale nature is constantly evolvingbull Goal define scenarios for tomorrowrsquos

naturebull Examples interactive landscapes

4 User-centered sustainability

Don Norman

4 User-centered sustainability

bull Rationale a lot is known on how to make products greener but little about how green attributes are perceived by users

bull Goal understand how users perceive different dimensions of green

bull Example product semantics (pdf)

4 themes1 Interpreting sustainability2 Greening pop culture3 Future nature4 User-centered sustainability

Flickr Photo by Dvortgirl

Sustainability

Innovation Pop culture

Defining the interdisciplinary field combining sustainability innovation amp pop culture

research opportunities

bull How is sustainability amp innovation influencing pop culture

bull Under which circumstances does sustainability drive innovation in pop culture

bull What is the role of the professional pop artist in sustainable innovation

Artistsscientists amp academics

canrsquot afford to miss this opportunity

It is time toinvent the future

About Oriol Pascual

bull Business Developer at Enviu

bull Pre-Incubation Manager at Dnamo

bull PhD Candidate TUDelft

bull New Media Lover

oriolpascualcom

onsustain