poq studio - 3 steps to successful fashion mcommerce

POQ STUDIO – The mobile commerce platform for fashion Kathryn Green, Poq Studio Decoded Fashion

We believe in creating the best shopping experience available on mobile.

OUR MISSION CLIENTS Trusted(by(20+(fashion(retailers(

PARTNERS

Poq  Admin  System  

m.  web  

iOS  app  

Product  info  

Desktop  web  

Orders  

1%  

41%  Fashion  Retail  

Mobile  is  everywhere                        

IT’S THE BIG DEBATE When  will  mobile  surpass  desktop?                        

1%  

20%  

2013: YEAR OF MOBILE Mobile made up 23.2% of total ecommerce sales in the 2nd quarter of 2013 That’s more than double the 2012’s rate of 11%

IT’S THE BIG DEBATE

A  third  of  all  web  visits  are  on  mobile                    

1%  

33%  of  UK  web  

visits  

IT’S THE BIG DEBATE

1%  

41%  Fashion  Retail  

No  mobile  site?  It’s  like  closing  your  shop  for  4  months  of  the  year                    

IT’S THE BIG DEBATE 1%  

41%  Fashion  Retail  

The  Poq  Studio  approach:  what’s  most  important  for  mobile  commerce?    1.   Making  it  easy  to  shop  2.   The  mulQchannel  experience  3.   The  emoQonal  level  

1%  

41%  Fashion  Retail  

1.  Making  it  easy  to  shop  

It’s  crucial  that  customers  are  able  to  actually  shop  from  their  mobile.  The  days  of  gimmicky  mobile  apps  are  over.  

Clear  layout,  good  images                    

A  secure,  easy  checkout  process                    

IT’S THE BIG DEBATE

1%  

41%  Fashion  Retail  

2.  MulQchannel  Mobile  

•  A  seamless  customer  experience  •  A  single  view  of  inventory  •  A  single  view  of  the  customer  

IT’S THE BIG DEBATE

1%  

Look  out  for  Poq  Studio  and  Boxpark,  bringing  together  online  and  off-­‐line  

3.  An  emoQonal  experience  A  ringing  iPhone  acFvates  the  insular  cortex  of  the  brain,  which  is  associated  with  feelings  of  love  and  compassion    hHp://www.nyFmes.com/2011/10/01/opinion/you-­‐love-­‐your-­‐iphone-­‐literally.html    

R:  I  bought  a  dress  for  the  party  season  from  ASOS  because  I  got  a  no9fica9on  on  my  phone  from  the  apps  which  is  why  I  clicked  through  and  purchased  it  and  it  came  today  and  I  love  it.    I:          What  was  your  experience  like  when  you  bought  that  online?    R:  It  was  quite  fun  and  exciQng  seeing  lots  of  inspira9on.    And  then  I  had  a  dress  in  mind  that  I  was  looking  for,  so  I  was,  kind  of,  going  through  and  when  I  found  it,  I  was  really  happy,  so  I  clicked  on  it.    

Quote  from  Poq  Studio  consumer  interview,  2012  

Fashion  shopping  gets  the  same  response  

1%  

41%  Fashion  Retail  

Styling  features  create  engagement  

1%  

41%  Fashion  Retail  

Push  noQficaQons  are  personal  nudges  

@poqstudio www.poqstudio.com