porukka-application engages lahti city residents

Porukka-applicationengages Lahti city residents

Case PorukkaBy Advertising Agency MBEand Future Dialog

Mobile community for continuous dialog

Stakeholder interaction today is outdated.Public hearings, surveys, questionnaires andemails take too much effort, time and money.

Organizations want to digitalize their stakeholder interaction. Easiest way to do this is to go mobile via apps.

Solution

Platform that combines:

Apps dedicated for continuous interaction

Easy content management and communication

Lahti – Engaging residents

Lahti is the first city in Finland to capitalize on the possibilitiesof resident engagement in developing the city services. Lahti does this with the Porukka-application.

Lahti city use case

Lahti city used to gatherdevelopment- related residentideas and feedback through public hearings, idea developmentsessions and online surveys.This is time & money consuming.

After launching their own”Porukka” app with our platform, Lahti has the ability to create new content in minutes and get new feedback in hours.

4 000answers inthe first 24 hours.

76 000 answers from

1700users in 8 weeks.

Lahti city use case

With the Porukka-app Lahti wants to inspire its residents to think about what type of city they want to live in, spend their free time, study and work.

Why choose an application?

75 % of Finns have a smartphone. So City of Lahti decided to use a mobile application to reach out to its residents.

Why choose an application?

Application is an effortless way to engage with the city – it has no time or place limitations.

Why choose an application?

Porukka is an easy and effective communication channel for continuous interaction – regardless of time and place.It also gives real-time data and results to support decision-making.

How it works, basics

Organizations can easily build their own branded native apps with our browser- based & code- free app builder. Our templates are particularly designed for interaction & engagement.

How it worksContent magement system

Easy contentmanagement

User friendlylayout

Dashboardfor results

1. 2. 3.3.

How it works

Collected data

Results

Porukka was launched 26.1.2016

94 065interactions by 29.4.2016

Active users

1800 70%are still using the app after downloading

Communications department, City of Lahti:”The Porukka-application is a success among the users. Gamification and ease-of-use has definetely attracted people to get involved. Porukka-application works as a conversation starter among users, also in social media channels. We want to create an ongoing interaction relationship with our residents. We share selected results and create questions based on the findings. Porukka gives us a new kind of engagement culture. It encourages as well as challenges both Lahtis employees and residents.”

Real-time opinion data and results supports decision-making Sirkku Huisko, Head of strategy, City of Lahti:

”With the Porukka-application we got a lot of ideas on how the city should be developed. Porukka-application definetely brought additional value to our strategywork.”

Thank you!

Marika KakkoCEO

Advertising Agency MBEmarika.kakko@mbe.fi