post-crowdfunding best practices€¦ · how my kickstarter blew up my life gareth everard,...

Post-Crowdfunding Best Practices

How to Deliver On-Time and On-Budget

Gareth Everard

Co-Founder,

Rockwell Razors

gareth@rockwellrazors.com

Owen MacMullin

National Manager,

Enterprise Sales

DHL Express Canada

owen.macmullin@dhl.com

Mary-Rose Sutton

Content Marketer,

Shopify

maryrose.sutton@shopify.com

So You’re Funded - Now What?

The upcoming challenges:

- Finish manufacturing

- Customer service / communication

- Logistics & fulfillment

- Graduate into a regularly-operating e-commerce company

How My Kickstarter Campaign Blew Up My Life

How My Kickstarter Campaign Blew Up My Life

How My Kickstarter Campaign Blew Up My Life

Finish Manufacturing

Macro Tips:

- Pick a supplier you know and trust.

• Attendance is mandatory

- Delays happen.

• Keep communication open and honest. Secrecy = headaches.

Customer Service

4 Methods of Customer Support:

- Email / Direct Message (Private)

- Project Comment (Public)

- Posting Updates / Update Comments (Public

- Social Media (Public)

Customer Service - Make Good Updates

Customer Service - Make Good Updates

- Pictures / video about the product.

- Honesty about progress / delays

- Answer backers questions and update your website FAQ!

Logistics & Fulfillment

Macro Tips

- Charge for shipping

- Warn / be clear about potential duties charges

- Use tracked shipping services (Canada Post, USPS, DHL)