power and purpose of periscope and live streaming for your biz
Post on 17-Feb-2017
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The Power & Purpose of Periscope Live
Streaming For Your Biz
I Invite Your to Engage Save
Video to Mobile
Tag and Hyperlink on
YouTube
Upload to
YouTube
Share across digital platformsFollow
and Engage
@SherriHenley
#Periscope#B2B
#DigitalStrategy
www.sherrihenley.comHarness the Power of Your Audience
Periscope
• Download the Periscope app• Practice live with a partner in the workshop• Customize Periscope graphics to match your brand • Develop consistency to educate, build a following, and
create content• Policies/Privacy solutions for live streaming• Develop Strategies to Brand Yourself, Your Business, Your
Events • Maximize Online Tools to Fill Your Sales Pipeline• Added Value: 7 Ways to Advance Your Social Media
Intelligence
Synopsis of Top Choices
YouTube Google Hangout
Ustream
Periscope
Why Live Stream for Biz?
Voice
Engage Message
Convert$
Stats and Facts
AdWeek• Cisco Report• Prediction
2017 Video• Internet Traffic:
30%• Mobile: 70%
Ustream CEO Brad Hunstable• “In a lot of ways
the Internet is becoming video.”
THE POWERPeriscope
Twitter Acquired• March 26th, 2015• Latest Stats Released: August, 2015• Over 10 Million Users• Over 200 Million Users Per Day• Over 40 Years in Real-Time Video
Footage Watched Daily
Comparison
Demographics• 1% of Internet users between the ages of 16
and 64 who were surveyed use Periscope.• Periscope has a much bigger share in the all-
important 16-through-24 age as compared to Meerkat.
• 29 percent of Periscope URLs are posted by women.
• Top 3 Countries where Periscopes are live from are U.S.A., Turkey and Brazil.
• Creds: Omnicore Agency Stats: September, 2015
App Functionality
App Engagement
Comparison
Download Periscope
Take Periscope Action
Complete Profile
SettingsPrivate
or Public
Integrate with
Social
THE PURPOSEPeriscope
Establish Digital Strategy
Voice Consistency
Video Message
Curate Message
Monetary Conversion
Grab a Table Partner
Monetary Conversion$
Curate Message
Video Message
Voice Consistency
Go Live with a Partner
(Auto)Save for 24 Hour Life
Transfer Periscope Video Save
Video to Mobile
Tag and Hyperlink on
YouTube
Upload to
YouTube
Share across digital platforms
Other Integration Apps
Drive Traffic to Your Blog
WordPress Plugins
Facebook and Twitter
Periscope On Air Button
SOCIAL JOURNALISM Periscope
Important Points..
- Speakers- Bankers- Sensitive Info
Earned Media Engagement Save
Video to Mobile
Tag and Hyperlink on
YouTube
Upload to
YouTube
Share across digital platformsFollow
and Engage
@SherriHenley
#Periscope#B2B
#DigitalStrategy
www.sherrihenley.comHarness the Power of Your Audience
POSITION YOUR BRAND Periscope
@YourBiz or @YourName
Periscope Action ItemCreate Yours Now!
Visit Website
Upload Photo
- Email to Yourself- Save and Share
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