power of personal branding for brands - pubcon 2015

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@marktraphagen

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Problem: How do brands make real connections with customers and prospects?

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Another Dimension:The Power of the Personal

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How to Humanize Your Brand

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Build a Community

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Dominos personalizes their drivers via their delivery app

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The Personal Brand Representative

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The Desire to Belong

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The Desire to Communicate

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Pareidolia: We are drawn to human faces

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Google Authorship recognized that

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Providing a companion for the customer's journey

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Why did Rand Fishkin say this about me?

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Because I built a loved & trusted personal brand in my industry that made me a valuable commodity.

Eric Enge recognized that and hired me (in part) to bring my influence into association with his company.

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Every Saturday my mother listened to a local garden shop owner answer callers gardening questions on a local radio show.

Then she'd drive past five other garden shops to shop at his store.

#PowerOfThePersonal

@marktraphagen

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Mark TraphagenStone TempleConsulting

www.stonetemple.com