tooting our own horn: developing a brand...
TRANSCRIPT
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https://www.flickr.com/photos/thomashawk/308632245
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What is branding? Brands have meaning. Brands have
personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands
have influence.
Gronlund, Jay. Basics of Branding: A Practical Guide for Managers. New York, NY, USA: Business Expert Press, 2013. Print. 3.
https://upload.wikimedia.org/wikipedia/commons/f/f9/LeftShoulderBrand.JPG
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http://www.coca-cola.co.uk
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http://blog.toyota.co.uk/toyota-logo-download
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http://www.redcross.org/images
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https://upload.wikimedia.org/wikipedia/commons
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Webster University Worldwide
http://www.webster.edu/locations
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Decision Time
https://www.flickr.com/photos/marfis75/14481855815
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Buswell Library @ Wheaton College
•Friendly and approachable
•Knowledge and expertise
•Discover, create, and innovate
http://www.wheaton.edu/~/media/64419DEDE0154AC594437DB03FFABA4D.ashx?&mw=540
Your brand is not necessarily what you want it to be, instead your brand is how people see and feel about you. You cannot control what your brand is, but you can use branding tactics and your visual identity to guide your brand. Tomcik, Laura. “Tying it All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding.” Public Services Quarterly. 11 (2015): 59-65. Print. 61
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Expert Knowledge.
Strategic Partnerships.
Customized Services.
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Where is ILSD now?
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References
Gronlund, Jay. Basics of Branding : A Practical Guide for Managers. New York, NY, USA: Business Expert Press, 2013. Print.
Tomcik, Laura. “Tying it All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding.” Public Services Quarterly. 11 (2015): 59-65. Print.
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If ALA was a person, what one word would you use to describe it?
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Questions?
Jodie Borgerding
Instruction Librarian
Webster University
(314) 246-7819
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