power series: the power of email marketing michelle larter imn inc

Power Series: The Power of Email Marketing

Michelle Larter

IMN Inc.

The Power of Email Marketing

Presented by:

Michelle Larter

Happy Birthday Email!!

Why Email?

91% still check email daily

Most opens occur on Apple products

Most popular smartphone activity in ages 18-44

The Power of Email Marketing

77% most used marketing tool

40x more effective at customer acquisition than Facebook and Twitter combined

The Power of Email Marketing

17% higher sales order value

Promo emails influence 70% of mobile purchasing decisions

Contributed to 75% of sales

The Power of Email Marketing

0%

5%

10%

15%

20%

25%

30%

35%

40%

Recruiting Success

Other

PartyPulse

0%100%200%300%400%500%

600%700%800%

AvgTotalSales

AvgPartySales

AvgWebSales

All Consultants

Other

PartyPulse

More parties and sales*

More recruiting*

*IMN Customer Case Study results

1.5 to 2 times more parties and greater average total sales

2 to 3 times higher average online sales volume and more recruits signed on average

Protect Your BrandFrom the Start

Protect your brand

If you don’t provide tools to communicate distributor and consultants will do it themselves – and it’s often not pretty.

Think Big Early!

Protect Your BrandWhich better represents?

Tips and Tricks

Communicate Regularly Variety is key. Talk to them in

more than one way.

Engage Lost Customers Keep the personal connection.

Let them know they are missed!

Concise Message People scan their messages.

Give them what they need quickly.

Tips and Tricks

Make Clicks Count Lead them where they

want to go

Customize Target emails to your

customers--Keep “blasts” in the past

Direct Action Make it clear what their

next step should be

Things to Remember

Empower your sales force to engage customers and prospects

Protect your brand

Ensure consistent branding and messaging

Personalize communications to strengthen relationships and loyalty

Your audience is online, you should be too

Michelle Larterimninc.com

Mlarter@imninc.com866-296-6598617-549-9969

twitter.com/mlarterlinkedin.com/michelle_larter

skype: michelle_larter

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