power to the marketer

Power to the Marketer Joe Colopy, CEO

This is Our Time

Madmen To Mathmen

12.8% 0.8%

Acquire. Converting.

Engage. Convert. Repeat.

The Mechanics

Data Information Action

Data Explosion

need a chart showing the growth of information

Data Explosion

Data Chasm

Data Information Action

Jeff Beardsley Director of Production Engineering

Big Data Platform

Growth in Emails for the Year.

Not Just Mail - Events

Industry Shift

Scaling Options

Up Scale

Break up Data

Big Data

Big Data Platform

Collect more

Analyze more

Know more

Do more

Do it simply

Great Migration

API V4 Delivery Groups

Jscrpt Conversion

Workflows

Stats service

Dashboards

SegmentsContact

historyFrequency

capsReports

Benchmarking Example

Segment Over ~20m contacts.

David Tyson Product Manager

What’s Next

Timing.

• Continued Deployment

• Bronto Labs

• Released to Production

Dynamic Dashboards

Segmentation

• Improved Performance

• SMS Criteria

• Purchase Data Criteria

• New UI

SMS

• Scheduling and Sending

• Keyword Management

• Automated Campaigns

SMS

• More Accessible

• Dynamic SMS Content

• Mobile Segmentation

• API Calls

• Text 2 Join

SMS

Text BSUM12 to 33233

to get alerts throughout the conference.

Anyone who signs up will receive 250 free SMS

messages in their account*

Email Templates

Date Range Filtering

• Filter Delivery Grids

• Message Reports by Send Date

Bronto Labs. Graduation Day.

• Javascript Conversion Tracking

• Conversion Report

• Randomized List Splitting

Coming Soon. Summer 2012.

Release Notes

Webcasts

Blog Posts

Announcements

ARRIVING Summer 2012

Be The Change.

Thanks for your contributions

community.bronto.com

Influence Development

Questions. Thoughts. Comments.

Bronto Booth

Upcoming Communications

Your Account Manager

The End