powermat by: ge vang, fatima cardenas, mai lia lee, & tou yang
Post on 30-Dec-2015
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OVERVIEW/History
Powermat eliminates the need for multiple chargers, power supplies, converters, and power sockets.
First product line wirelessly charges multiple hand-held devices concurrently: perfect for home, office and travel usage.
videos
LAS VEGAS, NV (JANUARY 06, 2009) –this year’s Consumer Electronics Show, held in Las Vegas
The new product line will be available for purchase in retail stores in 2009.
Two Parts
The Mat The Receiver
The thinly layered mat is designed to be overlaid on any work or home surface. Several different mats are available, supporting up to 4 devices simultaneously.
The receiver is embedded within any of the form-fitting covers that fit snugly over an array of electronic devices, including: cellular phones, Blackberrys, GPS systems or music players.
Consumption Process
Input
Process of consuming and possessing
Output
Simple and Convenient, Rapid Charging Time, Energy Saving, and Safety
New technology, depose old charger
satisfied, happy, safe, stress free, better life quality.
You knew that the average price of The Powermat system was between $50 to $100, would you expect to pay more or less to buy the described product?
Other than the product itself, which of the following would most influence you when deciding to buy The Powermat system?
Based on the description, how interested would you be in buying this new The Powermat system, if priced within your budget?
Concepts of short/long-term Memory
Commercials Ads Radio YouTube Movie Trailers
Commercials Creative Unique
Advertisements
Short-term Memory Long-term Memory
Stimulus Generalization
Charger Generalizes with all the charger products Consumers see the Powermat, they want to
buy it Features
Powermat Support a lot of devices
Convenience Easy to charge all products at the same time
New Technology Modern
Promotional Strategies
Self-Actualization Self-fulfillment
Makes life easy Able to charge products one time instead of
multiple times Don’t waste much time
Consumer Involvement
Consumer-to-consumer Word of mouth
Commercials Examples to see
the value of the product
Commercials Ads
Technology magazines
News Subscriber
Interests subscriber through emails
Low-Involvement High-Involvement
Self-Concept
4 Components
Real self: objective view of total person
Self-image: way one sees ones self
Looking-glass self: way one thinks others see us
Ideal self: image to which one aspires
Strengths and Weaknesses
Traditional Charging Powermat
Different charger for every device
Need of many outlets If left in outlet
chargers are energy suckers
When traveling there are many connectors.
One charger for different devices
One outlet Saves on energy Portable and easy
for travel
Major competitors eCoupled
Powered Counters Powered Tables Powered Desks
Power Cast Rf transmitter
Splash Power Charging base (water
proof and dust proof) receiver (adaptor or
built into anything) Wild Charge
Wild charge pad Wild-charge-skin
(blackberry curve, pearl, RAZR v3)
Recent Developments PowerMat
None eCoupled
Tables Kitchen counters Office desks Automotive (dash, cup
holders) Power Cast
None Splash Power
None Wild Charge
None
Entering The Market
Strength Small number of competitors Technology is new
Weakness No promotion No public advertisementConsumer uncertainty
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