powerpoint presentation - ecr ireland...stevia 15. raspberry powder top items in food & drink 1....

e-Commerce

Traditional

Traditional commerce is still huge…

Traditional 91% vs eCommerce 9%

Amazon

Rest of top 20

Others

...and Amazon owns eCommerce

eCommerce outside top 20:~1% of market

But..

Competing by becomingmore analog

What if you’re sellingeveryday items?

Competing by becomingdigitally visible

Even if you’re a physical retailerthe path to purchaseis now partly digital

Google Searches for “Near Me”have grown dramatically

People search for “near me”as often as “weather”

Google Searches for “Near Me”

• restaurants near me• shops near me• petrol station near me• pizza near me• pharmacy near me• tesco near me• …• ...• ...

Google Searches for “Near Me”

• …• …• where to buy organic shampoo dublin• emu oil ireland• velotoze cork city• o'keeffe's hand cream ireland• flormar bronzing powder dublin• raw dog food galway• adrianna motif wallpaper dublin• beanie boos ireland

“Online Influenced” sales

are 5x bigger than

eCommerce

Source: Deloitte

e-Commerce

Influenced

Traditional

Online Influenced

Local Inventoryinformation

is missing

Get yourlive store inventory

online instantly

New Google Feature:“See What’s In Store”

1% of all US retail locations now on Pointy

Appear in relevant local searchesand drive foot traffic

to your stores

Easily manageGoogle Shopping campaigns

with a few clicks

1. Brewdog2. Dark Chocolate Bounty3. Coconut Water4. Coconut Flour5. Trouble Brewing6. Coconut Oil7. Punk IPA8. Almond Butter9. Bulmers10. Almond Flour11. Coconut Sugar12. Medjoul Dates13. Peanut Butter14. Stevia15. Raspberry Powder

Top Items in Food & Drink

1. Brewdog2. Dark Chocolate Bounty3. Coconut Water4. Coconut Flour5. Trouble Brewing6. Coconut Oil7. Punk IPA8. Almond Butter9. Bulmers10. Almond Flour11. Coconut Sugar12. Medjoul Dates13. Peanut Butter14. Stevia15. Raspberry Powder

Top Items in Food & Drink

1. Brewdog2. Dark Chocolate Bounty3. Coconut Water4. Coconut Flour5. Trouble Brewing6. Coconut Oil7. Punk IPA8. Almond Butter9. Bulmers10. Almond Flour11. Coconut Sugar12. Medjoul Dates13. Peanut Butter14. Stevia15. Raspberry Powder

Top Items in Food & Drink

1. Brewdog2. Dark Chocolate Bounty3. Coconut Water4. Coconut Flour5. Trouble Brewing6. Coconut Oil7. Punk IPA8. Almond Butter9. Bulmers10. Almond Flour11. Coconut Sugar12. Medjoul Dates13. Peanut Butter14. Stevia15. Raspberry Powder

Top Items in Food & Drink

Most searched for item last week:

Micro-Trends

Vogmask Air Pollution Mask

Practical Steps

RetailersEnsure your store level inventory is searchable online

BrandsNeed to have a non-ecommerce online strategy, to

capture online-to-offline intent.