powerpoint presentation...the use of celebrities as social media influencers: route to food 3,182...

What our team has presentedis the new normal. We needto prepare ourselves for along tough campaign todefend our industry, ourbusiness and Kenyan farmersfrom this Activist campaign.

Call to Action – Way Forward for Success 1/2

Our detractors are competent, wellresourced, creative and networked. Itwould be a mistake to underestimate orignore them

The use of celebrities as social media influencers:

Route to Food

3,182FollowersCaroline Mutoko

630,000Followers

Journalist

John Namu

865,000Followers

Journalist

Willis Raburu

663,000Followers

JournalistPinky Galani

21,500Followers

Journalist

Allan Wanga

7,500Followers

Footballer

They are making an impact – particularlyin social media circles

They may influence certain Government departments and policy to our disadvantage

Kinyua M’Mbijjewe

20th AUGUST, 2020

Call to Action – Way Forward for Success 2/2

2. Being united in Strategy and Action as led by the AAK TWG with your input

1. Leadership endorsement and support – thankyou for 2019 support & for being on this call. Wouldwelcome volunteers for outreach opportunities as theyarise

3. Strengthen our Campaign – we need to be credible, visible, proactive and consistent inMultimedia, Government outreach & deepening Industry linkages

We need a well resourced and strategic industry

communication &

outreach campaign

Proposed Actions & Commitments

Call to Action – Way Forward for Success 2/2

4. Resourcing for success

• Funds for our campaign – All companies need to make their contribution as soon as possible.

• The total budgeted as per work plan is

Kshs 16, 217, 200.

• Unpaid Ksh. 12,505,400 is urgently required to continue with the campaign.

• AAK will follow up this week individually