ppc beyond search

San Francisco| August 13–17

PPC Beyond Search

Dax HammanChangoChief Revenue Officer

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

The future at SES Chicago 2011…

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

First questions from search marketers

Speaker Logo Here

San Francisco | August 13–17, 2012 | #sessf

First questions from search marketers

Speaker Logo Here

San Francisco | August 13–17, 2012 | #sessf

@daxhamman / @chango

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

Audience buying

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

= SEM!@daxhamman

San Francisco | August 13–17, 2012 | #sessf

Media (where)Data (who)

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

What do I buy?

Speaker Logo Here

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

Customize to location Customize to product

Customize with actual search term used

Use form fields

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

80 / 20@daxhamman

San Francisco | August 13–17, 2012 | #sessf

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

The PSA report

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

SEM

Display

Order ID

Order ID

1. T

rack

2. M

easu

re SEM = $4,000Display = $5,000SEM and display = $1,000Overlap = $1k / $10k = 10%

@daxhamman

San Francisco | August 13–17, 2012 | #sessf

San Francisco | August 13–17, 2012 | #sessf

“Thank you!”

Find us:Chango / @changoDaxthink.comDax Hamman / @daxhamman

View-Through Attribution Exposed:

What last click isn’t telling you

Chango.com/resources