ppc management service

SEVEN STAGES OF PAY PER CLICK MANAGEMENT

O P T I M I S I N G T H E P E R F O R M A N C E O F Y O U R P P C C A M P A I G N

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HOW PPC ADVERTISING WORKS

When someone searches the internet for your products or services, your ad will appear above or to the right of the search engine’s natural results. When they click on your ad, your customer will be directed to your website. Your ads will only run when they match a users search, and as the name suggests, you will only “pay” when someone “clicks” on your ad. As a result, PPC ads typically provide more value than other forms of advertising.

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PPC MANAGEMENT

Pay Per Click market categories are increasingly competitive. More advertisers are using keyword research, specific landing pages and feedback from web analytics to improve the performance of their PPC campaigns. As a result, the better performing keywords

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PPC MANAGEMENT

are becoming more expensive, leading to click inflation. This presentation should help you understand the key aspects of setting up and managing a successful pay per click campaign in order to optimize your performance.

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PPC MANAGEMENT

This presentation will help with generic PPC as well as setting up a campaign with Google Adwords or Yahoo Search Marketing.

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STAGES OF PPC MANAGEMENT

Research Category

Plan & Structure

Write Copy

Organize Bids

Build Landing Pages

Review Performance

Amend, Tune & Test

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RESEARCH YOUR MARKET CATEGORY

Customers, Competitors, Keywords

The buying process

Core keywords

Long tail keywords

Website analytics

Volumes, values, margins

Conversion is key

Local vs. National vs. International

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PLAN & STRUCTURE CAMPAIGN

The Search marketing mix

Budgets

Campaigns

Ad groups

Keywords

Match types

Landing pages

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WRITE ADVERTISING COPY

Matching copy to keywords

Crucial for Click Thru Rate

Tailored Ad Groups

Use all four lines

Headline

Copy lines

Display URL

Call to action or USP

Minimize keyword insertion

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ORGANIZE BIDDING

Understand value of clicks

Know value of conversions

Quality Score is key

Set up a keyword match hierarchy

Bid more only when Quality Score is high

Reduce bids if conversion cost is unprofitable

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SELECT & BUILD LANDING PAGES

Send click traffic to most appropriate page

Build if one does not exist

Keep the landing page simple

Focus on achieving goals

Ecommerce sales

Lead generationEliminate distractions

Learn from successful landing page

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TRACK & REVIEW PERFORMANCE

Establish key metrics

PPC reports and analytics

Cost per click (CPC)

Click through rate (CTR)

Conversions

Cost per conversion

Cost per sale

What is target ROI?

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AMEND, TEST & TUNE

Look for conversion winners and replicate components

Look for blockages and eliminate

Eliminate negative terms

Test different keywords

Test different copy

Test different landing pages

Test different bid levels

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WHY USE OUR PPC MANAGEMENT SERVICE

Google and Bing have made it incredibly easy to open a PPC advertising account and run ads. Unfortunately, it’s even easier to lose all of your money if you don’t know what you are doing. You see, PPC operates like an auction where advertisers like you are constantly bidding against each other for position on the search results pages, and through the quality score metric, well optimized accounts are rewarded with lower pricing. In this hyper-competitive environment, inexperienced account managers are at a huge disadvantage.

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PPC

To learn how you can leverage the power of PPC advertising to grow your business, simply use the form to the right to request a free consultation

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CONTACT US

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http://marketing.clicksbazaar.com/ppc-management-services

http://www.clicksbazaar.com | contact@clicksbazaar.com

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