precision agriculture and landcare, mobilising for landcare and social media. alexandra gartmann

Alexandra GartmannSeptember 2011

Precision Agriculture

& Landcare,

mobilising for Landcare,

& Social Media

PA & Landcare

• Focus

• Success

• Mutual benefits

• Younger & technology savy people

Landcare = People

Mobilising for landcare

Reality•Too much information

•Attention scarcity

•Creation of ‘sieves’ to assist decisions

•Relative advantage

•Location

We respond to different things

People respond in different ways

Who to work with• What impact for my time• What use of my time• Matching philosophy• ‘doing’ and ‘creating’

The right mechanisms• Field Days• Expos• Seminars – workshops• Diagnostic schools• Training• Fax/email bulletin• Newsletter• Website• Social media

Enhancing the Experience

Keep it social

A thing or two to learn from the French!

Social Media & Landcare

• Range of instant engagement mechanisms

• Website streams• Facebook• Blogs• Twitter• YouTube

• http://youtu.be/eYb3aQjWp78

Summary

• Learn from successful groups

• Engagement & adoption of landcare is like any other activity competing for attention

• What will make landcare ‘sexy’?

• What will attract younger people?

• Precision agriculture/precision biodiversity

• Social media as a tool

Thank you

a.gartmann@frrr.org.au

@AEMGartmann