premier digital conference 2016 - the digital world

Joe Gallant, ChurchTrain, @jgchurchcomms

The Digital World

• www.ChurchTrain.uk• Blog• Training Sessions• Email Newsletter

Introductions

• Twitter - @jgchurchcomms• Facebook – facebook.com/jgchurchcomms• LinkedIn – Joe Gallant• Instagram - @jgchurchcomms

Connect with me!

The Digital World

• Where to start?• Why bother?• What’s the difference?• Some helpful pointers

The Digital World

• Social Media is about connecting with people• Mini broadcast of your life• Filtered – through a lens• Tool – used for good or bad!• Important to be authentic

Where to start?

‘The Digital World’ is not completely separate - it is just as much a part of ‘the real world’ as what goes on offline.

• Connecting• Content– Sharing– Consuming

• Share and promote vision

Why should we use social media?

Go to where the people are!

• Commuters• Entrepreneurs• Youth• Different cultural

backgrounds

• Families• Retired• Singles• Men• Women

People Types

What’s the difference?

• Biggest network by far – 1.71 billion users• Diverse user base• Personal Profiles – ‘Friends’• Groups – Online communities• Pages – Brand/Organisation etc.

Facebook

• Microblogging – 140 characters max per ‘Tweet’• Frequent posting, publically visible• One way ‘Follow’ relationship• Feed of real-time content• Celebrities/Brands - @innocent• Allow Private Messaging from other users

Twitter

• Largely for personal use• Companies can have profiles• Online CV and recruitment• Two-way connections with other users, pay to message

privately if not connected

LinkedIn

• ‘Circles’ – communities for sharing content• Loyal following• Minor SEO benefits

Google+

• 400 million users• Very popular with 18-34s• Photos and Videos only (with captions, no links)• Hashtags very #prominent• Requires time, but could be effective in reaching

younger audiences

Instagram

• Private sharing of photos and videos• Shared with one or more individuals• Requires time, but could be effective in reaching

younger audiences

Snapchat

• Upload and share video content• Widely used, with or without signing up (+1 billion users)• Can be used to stream live video – sermons, events etc.• Encourage others to subscribe to your ‘Channel’• Videos can be placed (embedded) inside other content

YouTube

• Live video streaming• Easy setup, very low cost• Possible use for weekly notices, other updates

Periscope/Meerkat/Vine/Facebook Live

Posting video? Go native.

• Be on the lookout for ‘quick wins’ to reach people ‘where they’re at’

• Experiment!• Blog: Pokémon Go… and make disciples

Wildcard:Pokémon Go

…and the rest!

• Take inspiration from things that are already happening• Share what your audience will enjoy/benefit from• Enjoy it – be social!• Connect – broaden your network• Updates & Information, as part of sharing your vision

Social Media Uses

Time

• Plan ahead to save time – schedule content• Share the work• Curate content on the fly• Buffer – free & a great place to start

Social Media Management

• Survey• Do less… better!• Leadership buy-in• Respond – two-way communication!

– 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

• Promote your online, offline!

Ideas

• www.ChurchTrain.uk/premier-social– Today’s slides and lots of helpful links

• www.ChurchTrain.uk/49 • Ask questions!https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/https://blog.twitter.com/2015/new-holiday-research-five-ways-for-retailers-to-engage-shoppers-on-twitter http://www.statisticbrain.com/youtube-statistics/http://www.bbc.co.uk/news/business-35767893

Resources