premier digital conference 2016 - the digital world
TRANSCRIPT
Joe Gallant, ChurchTrain, @jgchurchcomms
The Digital World
• www.ChurchTrain.uk• Blog• Training Sessions• Email Newsletter
Introductions
• Twitter - @jgchurchcomms• Facebook – facebook.com/jgchurchcomms• LinkedIn – Joe Gallant• Instagram - @jgchurchcomms
Connect with me!
The Digital World
• Where to start?• Why bother?• What’s the difference?• Some helpful pointers
The Digital World
• Social Media is about connecting with people• Mini broadcast of your life• Filtered – through a lens• Tool – used for good or bad!• Important to be authentic
Where to start?
‘The Digital World’ is not completely separate - it is just as much a part of ‘the real world’ as what goes on offline.
• Connecting• Content– Sharing– Consuming
• Share and promote vision
Why should we use social media?
Go to where the people are!
• Commuters• Entrepreneurs• Youth• Different cultural
backgrounds
• Families• Retired• Singles• Men• Women
People Types
What’s the difference?
• Biggest network by far – 1.71 billion users• Diverse user base• Personal Profiles – ‘Friends’• Groups – Online communities• Pages – Brand/Organisation etc.
• Microblogging – 140 characters max per ‘Tweet’• Frequent posting, publically visible• One way ‘Follow’ relationship• Feed of real-time content• Celebrities/Brands - @innocent• Allow Private Messaging from other users
• Largely for personal use• Companies can have profiles• Online CV and recruitment• Two-way connections with other users, pay to message
privately if not connected
• ‘Circles’ – communities for sharing content• Loyal following• Minor SEO benefits
Google+
• 400 million users• Very popular with 18-34s• Photos and Videos only (with captions, no links)• Hashtags very #prominent• Requires time, but could be effective in reaching
younger audiences
• Private sharing of photos and videos• Shared with one or more individuals• Requires time, but could be effective in reaching
younger audiences
Snapchat
• Upload and share video content• Widely used, with or without signing up (+1 billion users)• Can be used to stream live video – sermons, events etc.• Encourage others to subscribe to your ‘Channel’• Videos can be placed (embedded) inside other content
YouTube
• Live video streaming• Easy setup, very low cost• Possible use for weekly notices, other updates
Periscope/Meerkat/Vine/Facebook Live
Posting video? Go native.
• Be on the lookout for ‘quick wins’ to reach people ‘where they’re at’
• Experiment!• Blog: Pokémon Go… and make disciples
Wildcard:Pokémon Go
…and the rest!
• Take inspiration from things that are already happening• Share what your audience will enjoy/benefit from• Enjoy it – be social!• Connect – broaden your network• Updates & Information, as part of sharing your vision
Social Media Uses
Time
• Plan ahead to save time – schedule content• Share the work• Curate content on the fly• Buffer – free & a great place to start
Social Media Management
• Survey• Do less… better!• Leadership buy-in• Respond – two-way communication!
– 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
• Promote your online, offline!
Ideas
• www.ChurchTrain.uk/premier-social– Today’s slides and lots of helpful links
• www.ChurchTrain.uk/49 • Ask questions!https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/https://blog.twitter.com/2015/new-holiday-research-five-ways-for-retailers-to-engage-shoppers-on-twitter http://www.statisticbrain.com/youtube-statistics/http://www.bbc.co.uk/news/business-35767893
Resources