preparing a company newsletterbcs.solano.edu/workarea/mfracisc/powerpoint... · newsletter planning...
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10/20/2015
1
Preparing a Company Newsletter
Planning and Designing the Layout
Planning a Newsletter
• Use pictures of different people from your organization in each issue.
• Distribute contributor sheets soliciting information from employees.
• Keep the focus of the newsletter on issues of interest to employees.
Planning a Newsletter
• Make sure the focus is on various levels of employment; do not focus on top management only.
• Conduct regular surveys to see if your newsletter provides a needed source of information.
Designing a Newsletter
• Maintain consistent elements from issue to issue such as:
• Column layout
• Nameplate formatting and location
• Formatting of headlines
• Use of color
Designing a Newsletter
• Consider the following elements when designing a newsletter:
• Focus
• Balance
• White space
• Directional flow
Creating a Newsletter Layout
• Choose paper size
• Choose paper weight
• Determine margins
• Specify column layout
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