presentación final esomar para envío de mail
Post on 26-Jun-2015
296 Views
Preview:
DESCRIPTION
TRANSCRIPT
WEBNOGRAPHY A NEW MARKET SURVEY
TECHNIQUE
Manuel BarberenaMaría Elena León
Content
The importance of the medium1
Internet use in Latinoamerica 2
Webnography3
From X to Z 4
Conclusions5
The importance of the medium
Word of mouth Word of net
The importance of the medium
Internet is everywhere
The importance of the medium
455 million of active facebook users. It could be the the third most populous in the world.
• In only five years Youtub has reached:
• More than 1 billion views at day.
• 20 hours of uploaded every minute
• 120 million blogs; 40% focusing in products and services. •Over 120 thousand blogs are created every day. •17 posts are published every second.
•Two billion searches over the world every day using
• 1.3 million searches every minute.
Internet use in Latinoamerica
Chile Argentina Uruguay PerúColombia Brasil MéxicoVenezuela
50% 47
%
38% 28
%
41%
34% 26
%25%
Fuente: www.internetworldstats.com
75% 55%Internet penetration in Latin America
(2009)Internet penetration in Latin America
(2009)
29% cyber users live in South
America
One of three latin american people is
a cyber user
170 million cyber users
Internet use in Latinoamerica
10 million profiles
9 million profiles
20 mil active
accounts
12 thousand
active accounts
3 million profiles
1 million active
accounts
30 million users
Internet use in México
10 million profiles
7 million accounts
67 thousand active accounts
Webnography
1 Online search
2 Online interviews
3 Semiotic Analysis
marca.com
Formal sites Informal sites
1 Online search
1 Online search
2 Online interviews
3 Semiotic Analysis
From X to Z
31-3536-40
years old
years old12-1516-18
19-2425-30
years old
Past
31-3536-40
19-2425-30
12-1516-18
Present
31-3536-40
19-2425-30
12-1516-18
Future
Social Networks
Advertising Security
31-3536-40
19-2425-30
12-1516-18
From X to Z
From X to Z
Real Virtual
We evaluate:
TOPICS BRANDS PRODUCTS
ONLINE SERVICES ADVERTISING PUBLIC IMAGE
top related