presentatie edward suares ctbe vb15
Post on 13-Jul-2015
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CURAÇAO
“Experience the Unexpected”
• (Trade) partnerships
• Events
• Advertising
• Media• Bloggers
JOINED-UP COMMUNICATIONS same messages across all
channels
• Facebook• Twitter• Instagram• Pinterest• YouTube
• Newsletters• Curaçao App
• Website• Press trips
PAID
SHARED
OWNED
EARNED
Strategic Plan 2015
“ A brand is no longer what we
tell the consumer it is
It’s what consumers tell
each other it is”
Connect with our customers & stakeholders
Attracting & informingnew customers
There’s a lot to tell & talk
about Curaçao.
Let’s start the conversation!
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