presentation for arin6912
Post on 18-Dec-2014
214 Views
Preview:
DESCRIPTION
TRANSCRIPT
Hollywood versus the Internet
The media and Entertainment Industries In a Digital and Networked Economy
By Andrew Currah
Oligopoly
“a market in which control over the supply of a commodity is in the hands of a small number of producers and each one can influence prices and affect competitors”
------Webster online dictionary, 2009
Hollywood Studios
Disney
Fox
Paramount
Sony Pictures
Universal
Warner Bros
Typical characteristics of oligopolistic industry
Collusion
Strategic interdependence
The maximization of revenues
The preservation of industry structure
Outline
Introduction of peer-to-peer file sharing networks
The potential commercial benefits of P2P networks
The reasons why P2P is resisted
P2P
Peer-to-peer (P2P) file sharing is a system of sharing files directly between network users, without the assistance or the interference of a central server (Tech-Faq, 2006).
Three Types of P2P
Pure P2P
Hybrid P2P
Mixed P2P
New Media: an Introduction
By Terry Flaw
P2P Threaten Copyright
Hybrid P2P(e.g.Napster)lost a law suit
Mixed P2P(e.g.Kazza) ruled against by Australian court
Pure P2P(e.g.Bit Torrent) still “at large”
Average number of P2P networks
2003
2005
0 1 2 3 4 5 6 7 8 9 10
4.32
9.28
“the economic relationship between P2P file sharing and industry revenues is still extremely unclear”
---- Condry, 2004; Ganley, 2004;Oberholzer and Strumpf, 2004, cited in Currah, 2006).
Digital Right Management
“encodes computer files into a secure format, with a set of usage rules and a price determined by the copyright owner. The file can then be freely shared over the Internet, or even offline via recordable media, but remains locked until a usage license is purchased”
----Currah, 2006, p447
P2P’s Potential Benefits
More cost-efficient than traditional centralized server-client structure
Cost saving to release any product onto a P2P network, esp. not-so-popular products
If rewarding legal file sharing, revenue increases
DRM technology can release content in multiple formats and versions across regionally segmented markets
Why P2P file sharing networks are not preferred by the
Hollywood Studios?
Home video (DVD) contribute most of the revenue
----Currah, 2006 P451
New generation of high-definition DVD can generate new revenue and more control
Current legal and territorial structure of asset ownership
can prevent legal internet distribution
Clearing distribution rights could be expensive
Territory based distribution structure is in trouble
Present vested interests holders want to
maintain the status quo
Home video divisions
DVD retailers
Summary
Peer-to-peer file sharing networks
The potential commercial benefits of P2P networks
The reasons why P2P is resisted
References:
Currah, A. (2006), ‘Hollywood versus the Internet: the media and entertainment industries in a digital and networked economy’, Journal of Economic Geography, 6(4), 439-68
Flew, Terry (2008) New Media: an Introduction. (3rd edn.). Oxford: Oxford University Press. pp.21-37
Phillips, William (2002) ‘Music and New Technology: making music in the digital age’ in Kelly, Norman (ed) Rhythm and Business: the Political Economy of Black Music, New York: Akashic Books
Pierre-Lou Dominjon (2007) Peer to Peer, retrieved October 20 2008 fromhttp://pilouweb.eu/docs/Epita/anglais/peer_to_peer.pdf
Rietjens, Bob (2005) ‘Give and ye shall receive! The copyright implications of BitTorrent’, Scripted vol. 2, 3 September 2005
Tech-Faq, (2006) ‘What is Peer-to-Peer (P2P) File Sharing’, retrieved on October 19 2008, from http://www.tech-faq.com/p2p-peer-to-peer-file-sharing.shtml
The Register (2006) ‘Judge gives Kazaa deadline to end pirate file-shares’ retrieved on October 18 2008 from http://www.theregister.co.uk/2005/11/25/judge_sets_kazaa_deadline/
Webster online dictionary, (2009). Oligopoly http://www.websters-online-dictionary.org/definition/oligopoly
top related