presentation ile maurice · strategic direction consolidating and reinforcing the destination as a...

MAURITIUS MAURITIUS

Presented by:

Mr. V. Kowlessur

Principal Tourism Planner

Ministry of Tourism and Leisure

2007 2008 2009 2010 2011 2012

No. of arrivals 906,971 930,456 871,356 934,827 964,642 965,441

Growth Rate +15.1 +2.6 -6.4 +7.3 +3.2 +0.1

Receipts (Rs. M) 40,687 41,213 35,693 39,456 42,717 44,378

Average Length of

stay

10.3 9.9 9.8 10.3 10.4 10.6

Employment 26,541 28,753 27,002 27,161 28,133 28,027

No. of Hotel rooms 10,857 11,488 11,456 12,075 11,925 12,527

- The average annual growth of arrivals has been on a decreasing rate

- Forecast of tourist arrivals for the year 2013 is revised downwards from 990,000 to

980,000 which represents an increase of 1.5% compared to 2012

- As at end of June 2013, there were 116 registered hotels of which 7 were not operating

due to renovation works. Room capacity was 11,977

CURRENT SITUATION

Strategic Direction Consolidating and reinforcing the destination as a leading resort island.

Pursuing growth at an average annual rate of at least 5% with a more diversified portfolio of source markets in niche segments

Consolidating traditional markets with growth potential

Exploiting emerging/new markets like China, Russia and India, Middle East, Japan, South Korea, Czech Republic and Scandinavian Countries

Creating a more conducive business environment through streamlining of procedures and removing administrative bottlenecks

Maurice :Le Modele de Tourisme Un modele de tourisme basé sur 3 axes:

Accessibilité

Attractivité

Visibilité

Accessibilité

Attractivité

visibilité

Accessibilité Air Mauritius :28 Destinations et code sharing sur 35

points avec Air France

Air Mauritius déservira la Chine en Juillet

South African Airways, Emirates, Condor, Corsairfly, Air Europe, Air Madagascar, Air Seychelles, BA , Transaéro et Edelweiss Air

Visibilité A travers une série de campagnes publicitaire au fil

des années

Internet: www.tourisme-ilemaurice.mu

Large variety of sight seeing

Spectacular and beautiful scenery

Attractiveness

Une panoplie de possibilités et d’activités

Authenticité et valeur historique des sites

Propreté, sécurité

L’accueil

Rapport qualité / prix

Découvertes et nouveaux produits

Attractivité

Croisière

Land sports

The beauty of Mauritius resides in its diverse cultural heritage coming from the Asia, Europe and African continent

Welcoming, warm and friendly Mauritians

A melting pot of cultures

Mauritian gastronomy from the rich blend of cultures

Award winning chefs and signature dishes

World class gastronomy

Quadbiking and adventure

Big Game Fishing

Water sports and diving

Way Forward Safety and Security

Greening of the Tourism Industry

Development of an Eco-Label Standard for the Tourism Industry

Implementation of the Maurice Ile Durable Policy, Strategy and Action Plan

Mitigation of climate change

Development of the Cultural & Heritage Tourism

Air connectivity

Thank you