presentation on broadlink
Post on 21-Feb-2017
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Planning and strategy campaign Broadlink
Contents
ü Questionnaire Based Research
ü Objective & Methodology
ü Research Analysis
ü Findings & Task a head
ü Communication line
ü Media Planning
ü Artwork
Questionnaire Based Research
Research Objective
ü To find the user’s of internet based on age group
ü To know brand loyalty of consumer for ISP provider’s
ü To know the degree of priority among price, speed & volume.
ü To find out the post purchase behavior regarding offer and it’s payment.
ü To know the reading habit & preference (newspaper’s)
Methodology
ü Questionnaire based research of 100 samples
ü The sampling was conducted with various age groups starting from 15-‐45 both male and female.
ü It was done to obtain primary data and the research was based on quantitative method from where we collected the primary data for our object.
Research Analysis
33%
63%
4%
15-‐25
26-‐35
36-‐45
What Is your age group?What Is your age group?
67%
33%
0%
Male
Female
others
What is your Gender?What is your Gender?
95%
5%
Yes
No
Do you have internet Installed at you home?Do you have internet Installed at you home?
19%
15%
3%47%
5%
12%
Worldlink
Subisu
Broadlink
ADSL
Classic Tech
Others
If yes which internet service provider you are using?If yes which internet service provider you are using?
52%
48% Yes
No
Are you satisfied with current service provider?Are you satisfied with current service provider?
12%
36%
52%
0%
10%
20%
30%
40%
50%
60%
Low Medium High
How much priority do you give for speed while using internet?How much priority do you give for speed while using internet?
0%
10%
20%
30%
40%
50%
60%
Low Medium High
How much priority do you give for DATA VOLUME while using internet package?How much priority do you give for DATA VOLUME while using internet package?
19%
55%
27%
0%
10%
20%
30%
40%
50%
60%
Low Medium High
How much priority do you give cost for using internet?How much priority do you give cost for using internet?
84%
16%
Yes
No
Will you switch your internet connection if you get an offer with high speed (3Mbps) at lower price?Will you switch your internet connection if you get an offer with high speed (3Mbps) at lower price?
59%21%
7%
13%
Montly
Quartely
Semiannually
Annually
How would you like to pay for this internet offer?How would you like to pay for this internet offer?
21%
13%
11%
3%
24%
28%
youtube
News
Gaming
Research work
Others
What do you use internet for?What do you use internet for?
63%8%
29%
0%
Daily
Once Week
Occasionlly
Never
How often do you read newspaper?How often do you read newspaper?
35%
8%37%
13%
5%
1%
Kantipur
Nagarik
Himalayan times
Kathmandu post
Republica
others
Which news paper do you prefer?Which news paper do you prefer?
Key focus (Objectives) Key focus (Objectives)
ü Target group
ü Brand switch
ü priority
ü Post purchase behavior
ü Reading Habit & preferences
FindingsFindings
26-‐35 age group are more interested to use internet.
In terms of brand loyalty more consumer are interested on ADSL but they are willing to switch if they get with an attractive offer.
In terms of priority cost (medium), speed (High) & Volume (Medium)
Respondents are attracted towards offer and prefer to pay the monthly installment
Reading habit – daily & more preference is on Kantipur & THT
Task a HeadTask a Head
ü Communication Strategy
ü Communication Line
ü Media planning
ü Artwork
Communication StrategyCommunication Strategy
ü Direct Marketing: coupondistribution 5% off tostudents/Booth placement/outletbranding
ü Internet marketing: Social mediaPromotion/Banner ad
ü ATL & BTL Branding
Communication LineCommunication Line
Highlighting the features
– Want to save?– Want to surf internet at lowest price?– Do you need more speed?– Do you need 40gb every month– Then surf Broad link Broad Bag
Package
BrainStromBrainStrom
Communication line
– Broad linkMalamal Internet Falafyal– Broard link ko tadka, super speed ko
lagla hai jhadga– Broad ko broad offer– Broad link ko taranga, pura Nepali
dangaa.
Art work
Option 1Option 1
Option 2Option 2
Option 3Option 3
Teaser placementTeaser placement
Teaser placementTeaser placement
RevealReveal
HoardingHoarding
Mall BrandingMall Branding
Thank you
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