presentation on dabur

BUSINESS AWARENESS PRESENTATION ON

PRESENTED BY:- BABRUBAHAN DAS MBA—1ST YR

NATURE OF THE COMPANY

Dabur India ltd. Is a domestic public limited company and is listed in the BSE and NSE.

Dabur India limited is a leading Indian consumer goods company with interests in Hair care, Oral care, Health care, Home care and Foods.

NATURE OF THE INDUSTRY

Fast-moving consumer goods (FMCG) or consumer packaged

goods (CPG) are products that are sold quickly and at relatively low cost.

MISSION AND VISION

VISION:-- Dedicated to the health and well being of every household.

MISSION:-- Maximize shareholders’ value . By offering superior quality nature based products, that contribute in improving consumers’ life in personal care, health care and foods.

COMPETITORS

HUL P&G COLGATE GODREJ ITC

MARKET SHARE

BRANDING STRATEGY

Creating Awareness Generating Interest Desires Acquisition

PRODUCT PRICING STRATEGY

Premium pricing in categories like SKIN and BODY CARE

Value pricing Fixed pricing policy Going rate pricing Price discounts and allowances

PRODUCT LINE

• PERSONAL CARE Dabur amla Hair oil Dabur vatika hair oil• HEALTH CARE Dabur Red Toothpaste Dabur huney Dabur chyawanprash Dabur Glucose-D FOODS Real fruit juices

MAJOR BRANDS

ORGANISATIONAL STRUCTURE

Chairman-Dr. Anand BurmanCEO-Mr. Sunil DuggalCFO-Mr. Lalit MallickVice-chairman-Mr. Amit BurmanDirector-Mohit Burman

REVENUE

2014—7,073Cr 2013—6,146cr 2012—5,283cr 2011—4,077cr 2010—3,391cr

PROFIT

2014—914cr 2013—763cr 2012—645cr 2011—569cr 2010—501cr

LISTING STATUS

BSE—267.60 NSE—268 Mrk. cap—31,310cr

CSR POLICY

Ensuring environmental sustainability Conservation of natural resources Promoting health care including

preventive health care