presentation on dabur
TRANSCRIPT
BUSINESS AWARENESS PRESENTATION ON
PRESENTED BY:- BABRUBAHAN DAS MBA—1ST YR
NATURE OF THE COMPANY
Dabur India ltd. Is a domestic public limited company and is listed in the BSE and NSE.
Dabur India limited is a leading Indian consumer goods company with interests in Hair care, Oral care, Health care, Home care and Foods.
NATURE OF THE INDUSTRY
Fast-moving consumer goods (FMCG) or consumer packaged
goods (CPG) are products that are sold quickly and at relatively low cost.
MISSION AND VISION
VISION:-- Dedicated to the health and well being of every household.
MISSION:-- Maximize shareholders’ value . By offering superior quality nature based products, that contribute in improving consumers’ life in personal care, health care and foods.
COMPETITORS
HUL P&G COLGATE GODREJ ITC
MARKET SHARE
BRANDING STRATEGY
Creating Awareness Generating Interest Desires Acquisition
PRODUCT PRICING STRATEGY
Premium pricing in categories like SKIN and BODY CARE
Value pricing Fixed pricing policy Going rate pricing Price discounts and allowances
PRODUCT LINE
• PERSONAL CARE Dabur amla Hair oil Dabur vatika hair oil• HEALTH CARE Dabur Red Toothpaste Dabur huney Dabur chyawanprash Dabur Glucose-D FOODS Real fruit juices
MAJOR BRANDS
ORGANISATIONAL STRUCTURE
Chairman-Dr. Anand BurmanCEO-Mr. Sunil DuggalCFO-Mr. Lalit MallickVice-chairman-Mr. Amit BurmanDirector-Mohit Burman
REVENUE
2014—7,073Cr 2013—6,146cr 2012—5,283cr 2011—4,077cr 2010—3,391cr
PROFIT
2014—914cr 2013—763cr 2012—645cr 2011—569cr 2010—501cr
LISTING STATUS
BSE—267.60 NSE—268 Mrk. cap—31,310cr
CSR POLICY
Ensuring environmental sustainability Conservation of natural resources Promoting health care including
preventive health care