Download - Presentation on dabur
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BUSINESS AWARENESS PRESENTATION ON
PRESENTED BY:- BABRUBAHAN DAS MBA—1ST YR
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NATURE OF THE COMPANY
Dabur India ltd. Is a domestic public limited company and is listed in the BSE and NSE.
Dabur India limited is a leading Indian consumer goods company with interests in Hair care, Oral care, Health care, Home care and Foods.
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NATURE OF THE INDUSTRY
Fast-moving consumer goods (FMCG) or consumer packaged
goods (CPG) are products that are sold quickly and at relatively low cost.
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MISSION AND VISION
VISION:-- Dedicated to the health and well being of every household.
MISSION:-- Maximize shareholders’ value . By offering superior quality nature based products, that contribute in improving consumers’ life in personal care, health care and foods.
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COMPETITORS
HUL P&G COLGATE GODREJ ITC
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MARKET SHARE
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BRANDING STRATEGY
Creating Awareness Generating Interest Desires Acquisition
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PRODUCT PRICING STRATEGY
Premium pricing in categories like SKIN and BODY CARE
Value pricing Fixed pricing policy Going rate pricing Price discounts and allowances
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PRODUCT LINE
• PERSONAL CARE Dabur amla Hair oil Dabur vatika hair oil• HEALTH CARE Dabur Red Toothpaste Dabur huney Dabur chyawanprash Dabur Glucose-D FOODS Real fruit juices
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MAJOR BRANDS
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ORGANISATIONAL STRUCTURE
Chairman-Dr. Anand BurmanCEO-Mr. Sunil DuggalCFO-Mr. Lalit MallickVice-chairman-Mr. Amit BurmanDirector-Mohit Burman
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REVENUE
2014—7,073Cr 2013—6,146cr 2012—5,283cr 2011—4,077cr 2010—3,391cr
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PROFIT
2014—914cr 2013—763cr 2012—645cr 2011—569cr 2010—501cr
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LISTING STATUS
BSE—267.60 NSE—268 Mrk. cap—31,310cr
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CSR POLICY
Ensuring environmental sustainability Conservation of natural resources Promoting health care including
preventive health care
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