presentation on entrepreneurship

NOTEPAD & PEN GIFT-PACK

ABOUT THE PRODUCT

The product which we chose was a simple notepad

and a ballpoint pen.

It’s a product which any office goer or student

might seem useful.

The idea was to make it seem like a combo offer.

The ribbon was added to not only make it

attractive but to make it appear as a gift set.

OUR TARGET CUSTOMERS

We first started selling our products to the people

in Saltlake Sector V.

We targeted mainly office go-ers who did not seem

to be in a hurry, who had some time in their hands.

From Sector V we shifted our focus to our

respective localities and started selling the products

to our relatives and friends as well.

MODUS OPERANDI

We approached the customers as B-school students

telling them that a workshop is being conducted in

our institute and we had to raise some money for the

under privileged.

Hearing this proposition and the packaging of the

product the customers accepted the product at one

go.

We received very little rejections

OUR PRIMARY USP was the packaging of the product. Customers

get spare diaries and spare pens but very

rarely they get both these two products merged

into one. The attractive packaging with the

help of the paper rose and the perception of

buying a combo product worked wonders.

http://www.unitedworld.edu.in/CampusAhmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar

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